Add an Item Screen Introduction – Creating StandardProducts One By One

You can access the Add New Product screen in two locations, one in Optimise>  Inventory Hub (Common Inventory) and clicking on the “Add New Product” button to the top left. There is also a link directly on your home dashboard under the Optimise section to “Add New Product”.

Once selected from either location you will see the following screen:

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This dictates before you add item details which type of SKU you would like to create as follows:

  1. Master SKU –a standard, standalone SKU that has no dependency or link to any other product in your inventory for the purposes of updating stock information to the relevant sales channels. In addition all the details and information you provide here for the SKU are also completely independent of any other SKU in the inventory.
  2. Sub SKU – a secondary SKU that links back to a master SKU for updating the quantity/stock information being sent to the relevant sales channels. All the details and information you provide here such as description, images, title can be different to the Master SKU however stock will be taken and updated from that held by the Master SKU the Sub SKU is linked to.
  3. Collection SKU – this is to be used when grouping SKUs together into a kit or a bundle for sale. A series of master SKUs can be linked to a Collection SKU and when the Collection SKU makes a sale, quantities from each of the Master SKUs the bundle/kit is comprised of are reduced based on the quantities offered for sale within the bundle/kit.

In the following screens each of the sections relating to a product’s basic details to each of the marketplace specific data can be completed separately at any time or in one full run, listing to all relevant sales channels, marketplaces and accounts.

 

Basic Details

When selecting Master SKU, you will be taken to the following screen to create basic details:

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If you are selling a product that is already in the Amazon catalogue, there is a quick search function with pre-populates the basic details you need for setting up your item in Optimise.

Simply create a SKU reference in the “Merchant SKU” field, then move to the “Search Details” box to the right hand side of the screen. Here you can search the Amazon catalogue by:

  1. ASIN – the Amazon Standard Identification Number. This is the most accurate method of finding a product on the Amazon catalogue. By searching for the product on the relevant Amazon website and on it’s detail page locating the ASIN will ensure an exact match to the correct product.
  2. ISBN – for Books inventory this should be provided and again will ensure an accurate match with Amazon’s catalogue.
  3. EAN – the European Article Number, of 13 digits that is held in the Amazon catalogue. In many cases products are held in Amazon’s catalogue with incorrect EAN codes, meaning that you could if you don’t carefully check the details of the item you are listing against match to the wrong product on Amazon which will lead to order defects and customer complaints for selling an item you don’t actually stock.
  4. SKU – ???

Enter your chosen keyword, choose the type you have used then click “Search”. Details will then display as per the Amazon catalogue for checking as follows:

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The fields that can and in some cases need to be populated for successful listing and addition of the product in Optimise (which will be noted as mandatory) are as follows:

  1. Merchant SKU – your internal Stock Keeping Unit reference. If integrating with other systems for stock control, this field must be the same as any internal system reference you hold for correct matching and updates. (Mandatory)
  2. EAN – the product’s European Article Number 13 Digit Barcode. If your items don’t have barcodes you will need to purchase some to be able to list them on Amazon. The best place to do this is gs1uk.org. (Mandatory)
  3. Item Condition – the condition you wish to list your item to on the Amazon catalogue (Mandatory)
  4. Item Name – the product’s title as it will appear on the Amazon marketplace. If attaching to an existing ASIN in Amazon’s catalogue this cannot be edited unless to are a Platinum seller or the original creator of that product. (Mandatory)
  5. Copy To All Channels – this takes the details you have created in this “Basic Details” section and applies all relevant information to the other sales channels tabs for listing.
  6. Cost Price – the cost price from your supplier of the product. Populate this field in order to generate accurate profitability reports from our Analyse module.
  7. Weight – the product’s weight and the relevant unit of measurement. This will help if using Deliver to calculate shipment weights and assign relevant services.
  8. Quantity – the stock held of the specific product. (Mandatory)
  9. VAT – the % Value Added Tax applicable for the product.
  10. Classification –an internal group name or category that can be given to your product. This is useful for searching items and building search profiles to manage your inventory at a category level. To create a new classification to apply to a product, select the add button, create it and then select in the dropdown.
  11. Warehouse – the warehouse location a product is sat in. To add a new warehouse location to apply to the productselect the add button, create it and then select in the dropdown.
  12. Variation Item – if the product you are adding is to be listed in a variety of size, colour, size and colour or custom variation options, check this box. Please refer to section 2.3 of this document for “Creating Variation Products One by One”.
  13. Supplier – select the supplier of the product here. To set up a new supplier click on the “Add” button, create it and select from the dropdown once added.
  14. Brand – the Brand of the item for example Sony or Nikon. (Mandatory).
  15. MPN – the Manufacturer Part Number or Model Number.
  16. FBA Item – check this box to confirm if you are shipping this item into Amazon for Fulfilment (FBA). If it is checked Optimise will stop sending merchant fulfilled quantity, ensuring the product remains enabled in Amazon Seller Central to ship the Amazon held quantity from their fulfilment centre.
  17. Bullet Points 1-5 – the bullet points that will appear on the Amazon product detail page.
  18. Description – the description that will appear on the Amazon product detail page.

Amazon

Once the relevant fields are populated in Basic Details, click on the Amazon tab to the top left, where Amazon specific information needs to be entered. Any fields that are mandatory will be marked accordingly:

  1. Seller Account – select the relevant Amazon seller account where you would like to list the product based on what you have integrated with 247CloudHub from the Configure > Marketplace Accounts section. (Mandatory)
  2. I Will Add Amazon Information Later – select this checkbox if you don’t want to yet list the product onto Amazon but launch other sales channels or marketplaces first.
  3. Amazon Category – provide the relevant Amazon Category the product is listed in. (Mandatory).
  4. Product Name – the product’s title as it appears on the Amazon catalogue.
  5. Launch Quantity –the total amount out of the master quantity shown in the “Basic Details” that should be declared to Amazon for listing. Once the quantity is reduced to 1 the system automatically looks back at the Master Quantity and updates the launch quantity back to what is specified. If there is enough stock to declare the full launch quantity 247CloudHub will send this to Amazon, if master quantity levels are below the launch quantity it will declare what is remaining out of the master quantity. If left blank 247CloudHub will simply declare Master Quantity to Amazon for the product.
  6. ASIN – the Amazon Standard Identification Number. This is the most accurate method of finding a product on the Amazon catalogue. By searching for the product on the relevant Amazon website and on it’s detail page locating the ASIN will ensure an exact match to the correct product. (Mandatory)
  7. Enable Expedited Shipping – select this check box if you have an Expedited Shipping service set up in Amazon Seller Central’s shipping settings and you wish to enable it for the product.
  8. Enable International Shipping – select this check box if you have International shipping options set up in Amazon Seller Central’s shipping settings and you wish to enable them for the product.
  9. Lead Time – the lead time it takes you to handle and ship the product to the customer. If left blank if defaults to the Amazon standard 1-2 working day turnaround on an order received.
  10. Sales Rank – this isn’t anything you can input here. If the item is created with an ASIN from Amazon’s catalogue 247CloudHub pulls down its sales rank, the positioning number within the product’s category based on Amazon site search. The lower the ranking number the more the product has sold since it was first created on Amazon and the higher it appears when a customer searches for it on Amazon’s site.
  11. Pricing Logic – whether “Min and Max” where automatic re-pricing is enabled based on a set Min and Max price range or “Fixed Price” without any automatic adjustments. For further details on re-pricing, please see the Compete module (Section 4) of this help documentation.(Mandatory)
  12. Min Price – the minimum price you are willing to sell an item for based on automatic re-pricing logic set within the Compete module.
  13. Max Price – the minimum price you are willing to sell an item for based on automatic re-pricing logic set within the Compete module.
  14. Fixed Price – if the Fixed Price option is selected from “Pricing Logic” it should be given here. If Fixed Price is populated then the Min Price and Max Price fields can be left blank.
  15. Condition Notes – the Amazon condition note for a product. If you are always selling New items here it can be beneficial to add a statement about how well you dispatch or handle orders to differentiate from your competition on an ASIN.

eBay

Once the relevant fields have been populated, click on the eBay tab to view the following screen:

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Any details if you selected the “Copy to all channels” check box in the basic details section will appear here and wont need to be re-entered. The fields that can be populated are as follows, those marked as mandatory are required for successful product listing.

Product Specific Fields:

  1. Seller Account – select the relevant eBay seller account where you would like to list the product based on what you have integrated with 247CloudHub from the Configure > Marketplace Accounts section. (Mandatory)
  2. Product Name – the product’s title as it will appear on eBay for the listing.(Mandatory)
  3. Launch Quantity – the total amount out of the master quantity shown in the “Basic Details” that should be declared to eBay for listing. Once the quantity is reduced to 1 the system automatically looks back at the Master Quantity and updates the launch quantity back to what is specified. If there is enough stock to declare the full launch quantity 247CloudHub will send this to eBay, if master quantity levels are below the launch quantity it will declare what is remaining out of the master quantity. If left blank 247CloudHub will simply declare Master Quantity to eBay for the product.
  4. Sub Title – if you would like a subtitle to appear on your eBay listing place it here for listing. Please note subtitles are charged by eBay and should any value be entered in this field it will automatically go for listing and your seller account charged by eBay.
  5. eBay Category 1 and 2–the eBay category you wish to list the product into. Click on the “Select Category” button. If you have already populated the title field based on the information Optimise will suggest the relevant categories when your product should be listed. Select the most appropriate and select “Save”. (eBay Category 1 Mandatory).
  6. eBay Item Specifics – to create Item Specifics for eBay provide a Name and Value for example “Size” is the Name and “Medium” is the Value. To add additional item specifics select the “Add” button” to remove, select “Remove” which will delete the line.
  7. Store Category 1 and 2 – the eBay Store Category as per the structure created in the “Seller Manage Shop” section on eBay. Click on the “Refresh” button to pull the correct structure as it stands from eBay directly, then select the relevant store category from the dropdown. If no eBay Store Category is selected the listing will be placed in the “Other” section of your eBay category structure.
  8. Use Description from Basic Details – this pulls the description data from the “Basic Details” section
  9. Description – input here the description you would like to display for the product on the eBay Listing.

eBay Listing Format Fields:

  1. List to eBay Automatically – if this is selected the item will be sent for automatic listing and relisting to the eBay account specified. If you select this for your inventory it is recommended you enable in eBay > Site Preferences the “Out of Stock” option where the eBay listing page is preserved. This ensures that if an item does go out of stock you maintain its page search ranking and sell through information and don’t have to re-build this over time.
  2. I Will Add eBay Information Later – select this checkbox if you don’t want to yet list the product onto eBay but launch other sales channels or marketplaces first.
  3. Listing Type – whether an eBay Auction or Fixed Price Listing (which is most favoured by eBay business sellers).
  4. Duration – the duration option for the listing whether 1,3,5,7,10,30 days or GTC (Good Till Cancelled). A GTC listing automatically renews every 30 days and only becomes unavailable once 0 stock is declared to eBay. This format is most favoured by business sellers.
  5. BIN Price – the Buy It Now or Fixed Price for the product to be sold at for listing.
  6. Auction Price – If Listing Type is given as Auction then this field should be populated with the eBay auction’s start price for the product.
  7. Reserve Price – if Listing Type is given as Auction this field can be populated to send a reserve price. Should the Auction finishing price not meet the reserve price you as the seller have the right to decline selling the item and completing the transaction with the auction’s winning bidder.
  8. Shipping Profile – the shipping cost and options for delivery assigned to the product for eBay based on the profile created in Configure > Optimise Profiles. See section 1.15 of this documentation “Optimise Profiles” for further information. In the dropdown select the preferred profile you created to assign.
  9. Payment Profile – the payment options assigned to the product for eBay based on the profile created in Configure > Optimise Profiles. See section 1.15 of this documentation “Optimise Profiles” for further information. In the dropdown select the preferred profile you created to assign.
  10. eBay Listing Template – the listing design template assigned to the product for eBay based on the design profile added in Configure > Optimise Profiles. See section 1.15 of this documentation “Optimise Profiles” for further information. In the dropdown select the preferred profile you created to assign. If you wish to discuss customised and responsive design options contact our sales team on enquiries@247commerce.co.uk or send a help request via our Support Team.

Once all the relevant fields are filled in, you can click “Save” or move to the “Images” Tab.

Images

Here you will be presented with the following screen:

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If you have already completed an ASIN search to match against the Amazon catalogue the images including alternate ones will appear in the relevant spaces. If not the image windows will appear blank for you to assign to your product.

Should this be the first time you have added images using this screen, the following steps are suggested to create a folder structure to organise your files in Optimise:

Click on the “Upload Images” tab to the top left to display the following menu to the left:

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Select the “Add a New Folder” button, give the folder a name and select “Add”:

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In the folder dropdown your added folders can then be seen. Before you upload an image you must select one of the folder locations where it is to be uploaded:

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Once selected choose the “Browse” button to locate the image you wish to upload to the folder from your PC. Once done, choose the “Upload” button.

Go back to the “Search Images” Tab, select the folder you uploaded the image to and click “Go”.

If you wish to you can search for the product’s image by filename as it is stored in the folder. It is always recommended to upload images using the name of the exact SKU reference as per your inventory for easy search and management.

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In the left panel you will see the images found in this folder. To assign the image to a specific image type (Product Main Image, Alternate Images or Swatch) simply drag and drop it into its relevant window.

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An image can always be deleted from its allocation to a product by selecting the X in the top right of each image to clear the window. The data displayed on this page is explained as follows:

  1. Image Name – the filename of the image uploaded.
  2. Image URL – the direct URL link of the image uploaded which you can use as a reference at any point for sending to external sources.
  3. Image Added Date – the exact date and time the image was uploaded to Optimise for allocation to products.
  4. Image Size- File Size of Image
  5. Select SKU – if you are adding images for variation items you will need to toggle between each of the parent and child SKUs to update images. See section 2.3 of this document for further information.
  6. Main Image – the window for the product’s main image which would appear at the front of its product detail page or in search across the sales channels it is made available to.
  7. Alternate Images 1-15 – the windows for the product’s alternate images that will appear tiled below as thumbnails for the customer to click on and view across each of the sales channels it is made available to.
  8. Swatch Image – a colour swatch panel can be added here to show colour variations of an item. For further information see section 2.3 of this document regarding the creation of size and colour variation options for a product.

Click “Save” to complete this process and save all data within your Optimise inventory hub.

Creating Variation Products One by One

As part of the product creation process, in the Basic Details there is a checkbox called “Variation Item” if this is selected an additional tab will appear to the top left:

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Once the basic details and sales channel information is created as per section 2.2, select the “Variations” tab:

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You can add Size, Colour or a custom variation value by clicking on the relevant button to the top left of the screen. Please note for Amazon you can only list product using Size, Colour or a combination of Size/Colour. For eBay and other sales channels such as your website custom variation values for dropdowns are possible.

When creating a custom variation you will be prompted each time to give it a name and a value:

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Once your variation options are created, choose “Continue” or “Save” to come back to adding extra details at a later date. If you click continue you will then be prompted to populate variation details:

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You will see at the top of the screen the fields “Channel” and Account”. For each account within a sales channel you will need to provide separate variation details for each by selecting the dropdown and then filling in the table that appears below.

In the table you will need to provide for each variation option the following information:

  1. SKU – the Child Product’s internal Stock Keeping Unit reference(Mandatory)
  2. EAN – the European Article Number 13 Digit Barcode(Mandatory)
  3. ASIN – if listing to Amazon the relevant Amazon Standard Identification Number(Mandatory)
  4. Quantity – the amount of stock to be declared for the specific child SKU variation(Mandatory)
  5. Launch Quantity – the total amount out of the master quantity shown in the “Basic Details” that should be declared to each sales channel for listing. Once the quantity is reduced to 1 the system automatically looks back at the Master Quantity and updates the launch quantity back to what is specified. If there is enough stock to declare the full launch quantity 247CloudHub will send this to each sales channel, if master quantity levels are below the launch quantity it will declare what is remaining out of the master quantity. If left blank 247CloudHub will simply declare Master Quantity to each sales channel for the product.
  6. Product Name – the title of the item as per it is listed onto the relevant sales channel.(Mandatory)
  7. Fixed Price – on Amazon if the Fixed Price option is selected from “Pricing Logic” it should be given here. If Fixed Price is populated then the Min Price and Max Price fields can be left blank.
  8. Min Price – on Amazon the minimum price you are willing to sell an item for based on automatic re-pricing logic set within the Compete module.
  9. Max Price – on Amazon the minimum price you are willing to sell an item for based on automatic re-pricing logic set within the Compete module.
  10. Buy it Now Price – on eBay the fixed selling price for your product.(Mandatory)
  11. Size – this is pre-populated based on the information given as a variation option.
  12. Colour – this is pre-populated based on the information given as a variation option.
  13. Custom Variation (if any) – this is pre-populated based on the information given as a variation option.
  14. View Image – click here to view the variation’s assigned image if any at this stage.

Once data is populated for each account, select the “Confirm Variations” button. This will return you back to the main “Variations” tab screen where you can click save.

Now the Variation options are created, you can go to the Images tab and start adding Images as outlined in section 2.2.4 – “Images”. For each Variation SKU including Parent SKU and Child SKUs you will need to add images individually. To toggle between the different SKUs use the “Select SKU” dropdown menu as shown below:

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