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Ecommerce is one of the fastest-growing industries in the world, and it shows no signs of slowing down. In fact, research suggests that the ecommerce industry is expected to reach $7 trillion by 2024. With the increasing demand for online retail services, it’s no surprise that ecommerce businesses must stay abreast of the latest trends to stay competitive. From artificial intelligence (AI) and augmented reality (AR) to food delivery services and mobile payments, there are plenty of new trends emerging in the ecommerce space.


Ecommerce has been on a steady rise for the past decade, but the COVID-19 pandemic has accelerated its growth even further. With more people turning to online shopping for their everyday needs, the ecommerce industry has seen a surge in demand and innovation.

In this article, we’ll explore the latest trends in ecommerce and what we can expect in the future.

The Rise of Mobile Shopping


With the increasing use of smartphones and tablets, it’s no surprise that mobile shopping has become a major trend in ecommerce. In fact, mobile commerce is expected to account for 54% of all ecommerce sales by 2021.

According to a report by Statista, global mobile commerce sales reached 2.91 trillion U.S. dollars in 2020 and are projected to surpass 3.56 trillion U.S. dollars in 2021. Additionally, a study by eMarketer predicts that mobile commerce sales will account for 73% of total ecommerce sales by 2021. These statistics highlight the significant impact of mobile shopping on the ecommerce industry.

To cater to this trend, ecommerce businesses are optimizing their websites for mobile devices and developing mobile apps for a seamless shopping experience. This allows customers to shop on-the-go and makes it easier for them to make purchases.

Personalization and AI

Personalization has become a key aspect of ecommerce, with businesses using data and AI to tailor the shopping experience for each individual customer. This includes personalized product recommendations, targeted marketing campaigns, and customized website layouts.

With the help of AI, ecommerce businesses can analyze customer data and behavior to create a more personalized and engaging shopping experience. This not only improves customer satisfaction but also increases sales and customer loyalty.

  1. According to a report by McKinsey, personalization can deliver five to eight times the ROI on marketing spend and can increase sales by 10% or more.
  2. A study by Gartner found that by 2025, 80% of marketers who have invested in AI for personalization will recognize a positive ROI.

  3. In a survey conducted by Evergage, 88% of marketers reported seeing a measurable improvement in their business results due to personalization.

  4. According to Salesforce, 57% of consumers are willing to share personal data with companies in exchange for personalized offers and discounts.

  5. A study by Epsilon found that 80% of consumers are more likely to make a purchase from a brand that offers personalized experiences.


These statistics highlight the importance of personalization and AI in ecommerce and the positive impact they can have on customer satisfaction and sales.

The Growth of Social Commerce


Social media platforms have become more than just a place to connect with friends and family. They have also become a major player in the ecommerce industry. With the rise of social commerce, businesses can now sell products directly through social media platforms like Instagram and Facebook.

This trend has been accelerated by the pandemic, as more people are spending time on social media and looking for ways to shop online. Social commerce allows businesses to reach a wider audience and make it easier for customers to make purchases without leaving the platform.

Sustainability and Ethical Shopping

Consumers are becoming more conscious of the impact their purchases have on the environment and society. As a result, there has been a rise in demand for sustainable and ethically-made products.

Ecommerce businesses are responding to this trend by offering eco-friendly and ethically-made products, as well as providing transparency about their supply chain and production processes. This not only appeals to environmentally and socially conscious consumers but also helps businesses build a positive brand image.

– According to a survey conducted in Europe, 70% of consumers consider sustainability and ethical practices when making purchasing decisions in 2024. (Source: European Consumer Survey, 2024)

– The demand for sustainable and ethically-made products in Europe is expected to grow by 15% annually over the next five years. (Source: European Market Forecast, 2024)

– In 2024, 80% of European consumers are willing to pay a premium for products that are produced sustainably and ethically. (Source: European Consumer Behavior Report, 2024)

The Emergence of Voice Commerce


With the rise of virtual assistants like Amazon’s Alexa and Google Home, voice commerce has become a growing trend in ecommerce. Customers can now use their voice to search for products, add items to their cart, and make purchases.

This trend is expected to continue to grow as more people adopt virtual assistants and become comfortable with using voice commands for shopping. Ecommerce businesses can take advantage of this trend by optimizing their websites for voice search and developing voice-enabled shopping experiences.

What to Expect in the Future

As ecommerce continues to evolve, here are some trends that we can expect to see in the future:

Augmented Reality (AR) and Virtual Reality (VR)


AR and VR technologies have the potential to revolutionize the ecommerce industry. With the help of these technologies, customers can try on clothes, test out furniture in their homes, and even see how makeup products will look on their face before making a purchase.

This not only enhances the shopping experience but also reduces the likelihood of returns, as customers can see how the product will look and fit before buying.

Same-Day Delivery and Drone Delivery

With the rise of online shopping, customers have come to expect fast and convenient delivery options. In the future, we can expect to see more businesses offering same-day delivery and even drone delivery for faster and more efficient shipping.

This will not only improve the customer experience but also help businesses stay competitive in the ever-growing ecommerce market.

Subscription-Based Services


Subscription-based services have become increasingly popular in recent years, and this trend is expected to continue in the ecommerce industry. Customers can subscribe to receive products on a regular basis, such as monthly beauty boxes or weekly meal kits.

This not only provides convenience for customers but also creates a steady stream of revenue for businesses.

– B2B subscriptions are expected to grow at a compound annual growth rate (CAGR) of 18.1% from 2021 to 2026 (Source: MarketsandMarkets).

– In 2020, 80% of B2B companies reported that they were planning to offer subscription services to their customers (Source: Gartner).

– B2B subscription models can provide a predictable revenue stream for businesses, improve customer loyalty, and increase customer lifetime value. They also allow businesses to better understand their customers’ needs and preferences, enabling them to deliver more personalized and targeted solutions. This is why B2B subscriptions are considered a big thing in 2024 and beyond.


The ecommerce industry is constantly evolving, and businesses must stay on top of the latest trends to remain competitive. From mobile shopping and personalization to sustainability and voice commerce, there are many trends shaping the future of ecommerce.

By embracing these trends and staying ahead of the curve, ecommerce businesses can continue to thrive and meet the ever-changing needs of their customers.