The digital marketing world is evolving rapidly. As AI technology continues to shape the way we interact with the internet, traditional SEO strategies must adapt. No longer is the only traffic source Google Search—emerging AI-driven platforms, voice search, and new social media algorithms are reshaping the landscape of online visibility. This shift has huge implications for businesses and their SEO strategies.
At 247Commerce, we provide cutting-edge SEO services to help businesses stay ahead in this new age, ensuring they are well-placed for success, not just in Google, but across new digital platforms powered by artificial intelligence. In this blog, we’ll explore how the SEO game is changing and provide 20 self-service SEO ideas businesses can implement to future-proof their presence in the digital space.
Why the AI Age is Changing SEO
Traditionally, SEO focused primarily on ranking higher in search engines like Google. However, the AI revolution has given rise to new players in the digital landscape. Here’s why this matters:
- Search Engines are Evolving: AI-driven search engines like Bing AI and Google’s BERT (Bidirectional Encoder Representations from Transformers) are changing the way we search. These engines no longer just focus on keywords—they also understand intent, context, and user preferences.
- Voice Search and Virtual Assistants: Platforms like Amazon Alexa, Siri, and Google Assistant are driving more voice search, which behaves differently from typed queries. Optimising for voice search is now critical.
- Social Media Algorithms: Social platforms like Instagram, TikTok, and LinkedIn are becoming primary sources of traffic, with algorithms powered by AI curating content based on user engagement. These algorithms need to be understood and optimised.
- AI-Powered Discovery Platforms: AI-driven discovery tools like Pinterest’s visual search or Amazon’s product recommendations are also reshaping how users discover new content. Businesses need to be visible across these channels, too.
What You Need to Do to Stay Well-Placed for SEO in the AI Age
To ensure your business remains visible and competitive in the new SEO era, consider these strategies:
- Focus on User Intent, Not Just Keywords
AI understands the intent behind a search rather than just the words typed. Therefore, focus on creating content that answers user queries comprehensively. Rather than simply targeting keywords, address the why behind users’ searches. - Optimise for Voice Search
As voice search grows, you need to optimise for conversational queries. Voice searches are typically longer and more natural than typed searches. For instance, optimise your content to answer full questions like “What is the best way to find SEO services for AI?” - Leverage Structured Data for Better Visibility
Structured data (schema markup) helps AI-powered search engines understand your content better. By adding structured data to your website, you improve your chances of appearing in rich snippets, knowledge panels, and featured snippets. - Optimise for New Platforms
While Google remains the king of search, platforms like Bing AI, Pinterest, and Amazon’s search have grown in importance. Adapt your SEO strategy to be discoverable across a broader range of platforms. - Adapt Content for AI-Powered Visual Search
Visual search tools, like Google Lens and Pinterest’s visual search, are on the rise. Businesses in industries like fashion, retail, and home decor should focus on optimising images with descriptive file names, alt text, and relevant metadata. - Improve Mobile Optimisation
As mobile search continues to grow, it’s essential to make your website mobile-friendly. Ensure fast loading times, responsive design, and easily navigable pages for mobile users, as these are key ranking factors for Google. - Create Long-Form Content that AI Loves
AI prioritises in-depth content. Long-form content (1000+ words) that thoroughly answers a user’s query tends to perform better in rankings. These pieces often get featured in rich snippets or knowledge graphs. - Prioritise User Experience (UX)
Google and other AI platforms now consider user experience as a ranking factor. A seamless, engaging, and fast website will keep users on your site longer and reduce bounce rates—two critical factors for SEO. - Embrace AI-Powered SEO Tools
AI-powered SEO tools like MarketMuse, Clearscope, and Surfer SEO can help businesses understand their content better, identify ranking opportunities, and optimise for user intent. - AI Content Generation
Tools like ChatGPT and Jasper can assist in creating relevant content quickly. While AI-generated content is helpful, always ensure it is humanised and provides real value to your audience.
20 Self-Service SEO Ideas for Businesses
Here are 20 actionable SEO ideas businesses can implement themselves to stay competitive in this new AI-driven era:
- Identify and target long-tail keywords for more precise user intent.
- Use AI-powered tools to analyse your competitors and find gaps in your content strategy.
- Create FAQ pages that answer common questions and target conversational voice searches.
- Improve page load speeds by using tools like Google PageSpeed Insights.
- Update and optimise old content for relevancy, accuracy, and length.
- Add structured data (schema markup) to your product pages for better AI recognition.
- Optimise your website for mobile and test your design using Google’s Mobile-Friendly Test.
- Use image alt text and descriptive filenames to optimise for visual search.
- Implement internal linking to help users and AI bots navigate your site better.
- Use voice-search-friendly phrases and FAQs to match natural voice queries.
- Add rich snippets to your content by using structured data.
- Promote your content on social media to engage with AI-powered recommendation algorithms.
- Build high-quality backlinks from reputable sites in your industry.
- Test your website’s SEO using free tools like Google Search Console and Ahrefs.
- Create a content calendar to maintain consistent content creation and freshness.
- Encourage user-generated content like reviews and testimonials to build trust and credibility.
- Focus on improving user engagement with interactive elements like polls and quizzes.
- Use AI-powered content ideation tools like BuzzSumo to stay on top of trending topics.
- Regularly update your website’s security (SSL certificate) to ensure trustworthiness.
- Monitor your website analytics to track changes in user behaviour and adapt your SEO strategies accordingly.
Conclusion: Preparing for the SEO Future with 247Commerce
As AI continues to redefine the SEO landscape, businesses need to adapt to stay ahead of the curve. At 247Commerce, we provide expert SEO services that help businesses thrive in the AI age. Whether you’re optimising for voice search, visual search, or AI-powered algorithms, we can guide you through the process of adapting to the new digital era.
Ready to future-proof your business with the best SEO strategies for the AI age? Contact 247Commerce today to start optimising your site for the new digital world.
