Shopify is one of the most versatile and scalable eCommerce platforms available today. But building the right store for your audience—whether B2B (business-to-business) or B2C (business-to-consumer)—requires careful planning, the right features, and expert implementation.
At 247 Commerce Limited, we specialise in helping merchants build B2B and B2C experiences that are fast, secure, and conversion-optimised. Here’s everything you need to know before building your next Shopify shop—whether you’re targeting businesses, individual consumers, or both.
👥 What to Consider for a B2C Shopify Store
When selling directly to consumers, your focus should be on user experience, emotional engagement, and frictionless shopping. Here are key elements to include:
🛍️ 1. Stunning, Mobile-Optimised Design
80%+ of consumers shop on mobile. Choose a responsive Shopify theme and ensure fast load times.
💳 2. Multiple Payment Options
Support credit/debit cards, PayPal, Apple Pay, Google Pay, Klarna and more to cater to all customer preferences.
🧾 3. Customer Reviews & Social Proof
Display ratings, user-generated content, and testimonials to build trust and drive conversions.
🧠 4. Personalised Product Recommendations
Use Shopify apps or integrations with AI tools to dynamically recommend products based on browsing behaviour.
🏷️ 5. Discounts, Coupons & Upsells
Leverage Shopify’s flexible promotions engine to drive basket value and encourage repeat purchases.
📦 6. Integrated Shipping & Returns
Provide live shipping rates, tracking, and easy returns to meet modern customer expectations.
🏢 What to Consider for a B2B Shopify Store
B2B buyers behave differently. They want efficiency, pricing transparency, and business-specific features.
🔐 1. Password-Protected Access or Login-Based B2B Areas
Segment your store to show exclusive content or pricing only to registered businesses.
💰 2. Custom Pricing & Tiered Discounts
Use Shopify Plus or B2B apps to offer volume pricing, net terms, or negotiated rates for different business accounts.
🛒 3. Quick Order Functionality
B2B customers often know exactly what they need—enable bulk ordering or CSV import of products.
📄 4. Quote Requests & Invoicing
Allow buyers to request quotes, generate PDF invoices, or use purchase orders instead of upfront payment.
🌐 5. Multi-User Accounts
Give B2B buyers the ability to create sub-accounts with different access rights for purchasing, approval, or finance teams.
🔗 6. ERP & CRM Integration
Sync with backend systems for inventory, order processing, and account management to streamline B2B operations.
🔄 Selling Both B2B and B2C in One Shopify Store
Many brands are blending their B2C and B2B operations into a single Shopify instance. It’s possible—with the right setup:
- Use Shopify Plus to create dedicated storefronts or login-based experiences
- Segment your catalogue, pricing, and promotions for different customer groups
- Set up wholesale customer tags to show or hide products, pricing, or content
- Maintain shared inventory while customising the checkout experience for each buyer type
🚀 Let 247 Commerce Help You Build the Perfect Shopify Store
Whether you’re targeting business customers, end-consumers, or both, 247 Commerce Limited offers expert Shopify development, design, and support to help you launch, scale, and succeed.
📦 Our Shopify Store Package Includes:
✅ Branded Shopify Storefront (B2B, B2C or Both)
✅ Mobile-Optimised Design
✅ Integrated Payment Gateway & Shipping Setup
✅ Marketplace Integration (Amazon, eBay & More)
✅ Secure Hosting & Technical Support
✅ Store Setup Within 24 Hours
✅ 1-Year Free Technical Support
📞 Ready to Launch?
Let’s talk about your Shopify goals.
📧 Email: hey@247commerce.co.uk
📞 Phone: +44 20 4547 9292
