or the 247 CloudHub to be integrated with your eBay Seller Account(s) it is important that you first complete the Configure > Marketplace Accounts section successfully for each account inpidually.
It is a quick and simple process. It is important to ensure this is complete so that the application will download all unshipped orders from the Seller Account into the “Deliver” module for processing and allow you to manage and update your inventory.
In the Configure > Marketplace Accounts screen go to the Amazon tab and select “Add an eBay Marketplace Account”:
From here you will be taken to Step 1. On this screen give your eBay Account a name for your internal reference. This is what will be displayed as the name of the Seller Account on any report or dashboard shown within 247 CloudHub. This field is not to be confused with your eBay User ID which is to be provided next.
The eBay User ID should be given exactly as per how you log into the main eBay site “My eBay” section.
You will also need to select your Country. Please note each eBay country will need to be added as a separate account reference. Once complete select “Next” to proceed to “Step 2”.
Click on the “Link my Account to eBay” button. Before you do this please ensure your Browser accepts PopUps from 247 CloudHub otherwise the eBay Link window will not appear.
You will then be directed to eBay to input your User ID and Password.
Slect “I Agree” allowing 247 CloudHub access to your eBay Seller Account for orders and inventory integration purposes. It will then generate an integration token from eBay which is posted to the application. A message will appear confirming it was successful, select “OK”. The popup will then close and you will be taken back to 247 CloudHub where you can select “Next” to proceed to Step 3.
Here simply click “Verify” to complete the link between 247 CloudHub and your eBay Account.
Once this is complete you can click on the “You Can Proceed Now” button. This will take you to the “View Existing Marketplace Accounts” Summary tab. The screen lists all Seller Accounts and Countries added. You can also Add/Edit any Seller Account Details alongside mak
ing them Active/Inactive by clicking on the “Status” switch for any of the accounts listed.
1.12 – Compete Rules and Preferences
Once a relevant Amazon account is added into the application (see section 1.10) it is then possible to apply a series of “Compete” rules to the account that will allow the automatic adjustment of pricing between a set MIN and MAX price against other competitor merchants selling a specific ASIN. For an item to automatically adjust price based on the competition you must specify the “Pricing Logic” type as “MIN and MAX” when creating your inventory in the “Optimise” module of 247 CloudHub. You can have a subset of products on the Compete module if you donot need automatic pricing to be applied for all products. To switch off automatic pricing for a product, you can select the pricing as Fixed Price.
Go to Configure > Compete Auto Repricing Rules
You will be taken to this screen to set up your rules for each of the Amazon accounts integrated with 247Cloudhub.
Start by selecting the relevant account you wish to set Amazon re-pricing rules for in the dropdown menu towards the top right of the screen.
You will then be prompted to input your shipping settings as per what is set in your Amazon Seller Central account. It is always recommended to avoid using weight based shipping settings on Amazon when re-pricing. Inaccuracies in the weights set in the Amazon catalogue could affect the calculation of shipping costs and the performance and control over re-pricing and competing with other merchants. Per item or per shipment rates are always advisable for best results and greater control.
If you are selling Books, Music, Video and DVD items on Amazon please ensure the “Book, Video, Media and DVD Shipping” box is checked. The application will then apply Amazon’s fixed shipping fee to the products during the price calculations.
Entering your shipping settings here ensures it is evaluated when Compete makes pricing evaluations based on your MIN and MAX prices set + shipping, compared with your competitors on a an ASIN / ISBN.
Click “Save” and move to the “Auto Re-Pricing Logic” Tab.
On this screen you can set the specific re-pricing logic you wish to apply to your Amazon inventory in the specific seller account you have selected.
There are three competition situations:
1. “Compete with Amazon” where you are selling against an ASIN on Amazon where Amazon Retail are also directly selling the item.
2. “Compete with FBA Sellers” where another seller you are competing with on a specific ASIN is shipping the item into Fulfilment by Amazon (FBA) and different re-pricing logic is needed.
3. “Compete with Non-FBA Sellers” where another seller you are competing with on a specific ASIN and shipping the products themselves.
You can then apply rules based on these situations and also set different ones where you are shipping the items yourself or using Fulfilment by Amazon in the rows marked “For FBA Products” and “For Non-FBA Products”.
When 247Cloudhub’s Compete module analyses in real time all competitor pricing and changes the advanced algorithms within the software will apply the rules you specify in this screen based on the situations outlined above and make relevant adjustments or updates within every 15 minutes.
For each of the various situations you can choose to re-price your items by either:
1. Percentage (%)
2. Fixed Amount (£)
3. Both Percentage and Fixed Amount
When you wish to only compete by percentage, enter your percentage value for example -2 for -2% and in the fixed value amount (£) field select 0 and vice versa if you wish to compete using a fixed amount only.
In most cases you will want to adjust and go below your competitor hence you should always provide a negative number for a reduction adjustment.
There may be specific cases where you do not want to compete heavily with FBA sellers or where as an FBA seller you want to charge a premium price over any non-FBA seller for a specific ASIN due to the confidence and speed of delivery benefits associated with this service offering. In these cases you will need to provide a positive number for an addition of fixed amount and/or percentage when making re-pricing calculations.
Click “Save” once your settings have been input and move to the final “Other Seller Exclusions” field.
In this section it is possible to exclude competing against specific sellers. You may wish to do this if there is a specific seller that is selling items at a loss and it is simply unsustainable to compete on price with.
Click on the “Add More Sellers” button.
Provide the seller name as a reference for you.
Enter the Merchant ID for that specific seller on Amazon. This information can be found by going to the seller’s own storefront. To reach the storefront, click on the seller’s name or feedback number to reach the “Detailed Seller Information” page. Seller Name and feedback score are shown on offer listing page which details the price options available.
You will then see a link towards the upper left just below the merchant’s name “XXXXX Seller Storefront”
Click on this to reach the seller storefront. In the URL as highlighted in Blue, this is where the Merchant ID can be taken from and pasted into the 247Cloudhub “Compete” box.
Now click Save and the excluded merchant will appear in the “Other Seller Exclusions” list.
Repeat this process to add other sellers to the exclusion list.