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AS A CERTIFIED ADOBE COMMERCE PARTNER AGENCY, OUR MAGENTO DESIGN EXPERTISE CAN TRANSFORM YOUR ECOMMERCE VISION, ENHANCING ENGAGEMENT, CONVERSIONS, AND OVERALL USER EXPERIENCE.
Whether you’re transitioning to Magento 2 or seeking a theme revamp, we collaborate to craft Magento designs that align with your business goals and elevate user experience.
To support the development of your new Magento website, we provide a holistic design service to ensure your eCommerce platform reflects your audience, products and commercial objectives, through absorbing your brand guidelines and looking across all web templates and core user journeys, plus available legacy website data. Implementing design at the time of development ensures a joined-up approach, from considering all page templates, user journeys and business requirements for both development and design.
Enhancing the UX/UI Design of your website means thinking all about customer experience and usability, with the objective of making your web pages engaging, easy to navigate and read, facilitating strong user journeys. Adopting a data led approach, using video recordings and heat-mapping data, plus ensuring cross-device and responsive compatibility, a UX/UI overhaul is a recommended approach to improving the customer experience, driving improved engagement and conversions.
Custom Template designs are a great method of optimising the user experience of your Magento website. With your brand and customer in mind, we can work with you to enhance your home page, category pages, product pages, checkout or blog, optimising core templates to perform better.
Making sure that your Magento site design reflects your brand is key. This can be tricky with a new brand, or when changes are made to the brand guidelines. We can build a custom theme, allowing us to revitalise your brand whilst keeping your existing, familiar layout.
Keeping your current designs, we can also move them to one of our optimised Magento 2 servers, allowing you the familiarity of your former website, with enhanced server properties designed to boost conversions through speed and stability.
Consistency is at the forefront of our designers' minds when working on merchants’ websites. Each page template should hold consistency to another in terms of fonts, colours and styling. We can support you with consistent alignment across your Magento platform.
We will arrange an onboarding workshop session with you, to establish your brief and understand your commercial vision for your Magento design project. This provides us the opportunity to better understand your business, and your customers, plus to align ourselves as a team. You'll also meet your project manager and strategic lead, onboarding you to our Jira project management tool and agile sprints based methodology.
We will begin our creative process by absorbing your brand guidelines and understanding your tone of voice, style, look and feel, also looking at your core competitors and websites you like, to identify differentiation of positioning. Next, we undertake data-led analysis using heat-mapping, video and analytics tools, so we can design based on previous learnings, ensuring both a qualitative and quantitative approach. Persona analysis is also an option.
Having immersed ourselves in your brand and creative brief, we then like to create initial mock-ups of core page templates, a design concept if you like, with 2-3 options. This helps us to identify our creative vision and collaborate with you to gain feedback on what is liked and what requires more creative thinking, which can often then save time over the course of the design project.
Wireframes will be created for each page template, to ensure functionality, hierarchy, user journeys and call-to-actions are encapsulated, with an optimal layout for mobile, desktop and responsive. We invite your review and sign off before proceeding to design of templates. Testing of wireframes to a focus group is also an option.
Our Magento designers then align your wireframes and signed off concepts into a strong design, seamlessly interwoven into each page template. We will hand over to you for review and sign off, with iterations where needed. Testing of designs to a focus group is also an option.
At this stage, the signed off designs are handed over to our team of dedicated Magento developers, who will implement into the website, and then undertake stringent device and browser testing prior to the launch of your shiny new website!
Steve Tonrow, Direct Products