After an evaluation of our ability to execute and completeness of vision, Gartner has identified Adobe (Magento) as a Leader in Digital Commerce for a third consecutive year. Covering more than 13 vendors – including Shopify, VTEX, Sitecore, Digital River and SAP – Magento won the top category for its rich features, and an unrivalled ability to customise and create seamless 3rd-party integrations.
The inclusion criteria emphasised increased annual revenue and growth in the number of vendors’ customers, as well as taking into consideration the number of production customers and vendors’ overall financial performance. You can see how each ecommerce platform performed in the quadrant below.
In addition, in order to qualify as a leader companies had to demonstrate the ability to: provide depth and breadth of commerce functionality (including B2C and B2B), as well as delivering ecommerce capabilities across multiple industries and business models. Magento met all these criteria as well as meeting the stringent ‘Innovation’ standard, typically exhibited through technology updates within the commerce platform. Magento’s core strengths were singled out in the report as the following:
Complete commerce solution
Magento Commerce includes a native WCM module (Page Builder) in the core commerce platform, and provides additional solutions for order management, shipping, and data and analytics.
Application and partner ecosystem
Magento Marketplace was found to be a robust platform exchange market that includes over 4,800 extensions to a large number of third-party commerce applications directly from the Magento admin UI, including WCM/DXP, PIM, search (product and site), CPQ, social media, reviews and ratings, marketing hub, and analytics. Magento has a large global ecosystem of technology partners, agencies, developers and SIs.
Magento Commerce was integrated with AEM prior to the acquisition. Now they are more tightly integrated, enterprises have access to a more comprehensive suite through direct integrations with Adobe solutions for marketing and analytics — filling a previous product gap in personalisation and AI capabilities. Adobe’s global enterprise sales organisation and footprint within larger clients has resulted in an increase in enterprise deals for Magento, which has historically served mostly SMBs.
Delivering a product which spans Magento Commerce, Magento Order Management (OM), Magento Shipping and Magento Business Intelligence (BI), Adobe plans on expanding its reach even further into 2020.