Creating and integrating an eBay Store for the UK’s No 1 online tyre retailer
CLIENT
CLIENT
Blackcircles
INDUSTRY
Automotive
CAPABILITIES
eBay Store Design 247
CloudHub Integration
ERP Integration
Performance Optimisation
EXPANDING SALES CHANNELS
Blackcircles is the UK’s largest online tyre retailer offering savings of up to 40% versus high street fast-fit centres. The company operates a franchise network of over 2,000 independent tyre fitting centres and has a long association with Tesco enabling their customers to have new tyres fitted while they’re shopping.
Blackcircles commissed 247 Commerce to create and launch a dedicated eBay store to expand the company’s sales channels and reach a customer segment who frequently visit eBay to access great value and convenience.
CUSTOMISING THE NEW EBAY STORE
Blackcircles is the UK’s largest online tyre retailer offering savings of up to 40% versus high street fast-fit centres. The company operates a franchise network of over 2,000 independent tyre fitting centres and has a long association with Tesco enabling their customers to have new tyres fitted while they’re shopping.
Blackcircles commissed 247 Commerce to create and launch a dedicated eBay store to expand the company’s sales channels and reach a customer segment who frequently visit eBay to access great value and convenience.
BLACKCIRCLES’ EBAY STORE IMMEDIATE CONTRIBUTION
Blackcircle’s new eBay store immediately started generating strong interest, quickly building customer orders for visits to their network of 1,700 click and fit locations nationwide.
For management, this proved that eBay was an extremely efficient channel for reaching motorists who are in-market for replacement car tyres.
We’d seamlessly integrated the new eBay store with Blackcircle’s ERP system, and automated stock and order management workflows using 247 CloudHub to facilitate the interaction between the two systems.
Blackcircles’ eBay store remains a key revenue and profit generator for the company, playing a complimentary role to it’s main website in generating customers for appointments at it’s network of UK fitting centres.
