Magento has officially announced that support for version 1 will end in June of 2020. This means, if you don’t migrate from Magento 1 to 2 after this date, you won’t receive continuing support. As a result, Magento will stop working and there won’t be any new features released.

To help ease the often complex and time-consuming process of migrating, we’re hosting our very first webinar on July 24, 1 pm GMT. Hosted by 247 Commerce sales manager Dino Manoli & Magento channel sales manager Stephanie Kershaw the webinar will cover:

  • Delivering an improved shopping experience
  • Growing sales and setting up promotions
  • Enabling smarter & faster operations
  • Implementing improved performance at scale
  • Securing your eCommerce operations

Migrating from Magento 1 to 2 is a hot topic with and we’ve carried out extensive research to ensure we include everything you need to know. With input from two industry experts, this is one not to be missed.

Recommended For: B2C Merchant, Business-to-Business (B2B), Magento Customer, Small Business Merchant (SMB).

Register here to reserve your spot

Can’t make it? no problem, register anyway and we will send a recording of the webinar to your email address.


 Quick Tips to Boost Sales on Amazon


Rewrite your Listings

It may sound obvious, but it’s all too easy to lose a sale to sloppy copy. Take the time to proofread your text so that it’s free of grammatical and spelling errors, while ensuring the message is informative yet concise.

There are other things often overlooked which you can do to improve your listings: by cutting down on additional text like seller policies, requirements for returns, you can simplify your listing to make it much easier to read. Don’t let the desire to place well in search results dictate your description length: if it turns your customers off it could potentially result in a lost sale; the traffic’s not worth it.

Bonus Tip: use a single colour font, preferably black. Ensure you left-align text (best for mobile shoppers). Also: use a font big enough to read on a mobile device.


Get Reviews

Humans are social animals. If the majority like something, there is a strong tendency for others to flock to it. Statistics bear this out: according to a survey by BrightLocal, 92% of website visitors now read reviews online before making a purchase. What other people think of a product massively affects the likelihood of a purchase. Frustratingly, however, roughly the same amount of people (90%) fail to leave feedback on Amazon – a clear disparity what people expect and what they do themselves.

To remedy this, there are a number of methods you can employ: using programs like Feedback Five can help increase the volume of feedback submitted by sending out feedback requests. Alternatively, including a message on your packing slip (bright visible colours like red seem to work best) which state: “Please remember to leave Seller Feedback & a Product Review” has been known to work according to sellers over at Seller Central.

Bonus Tip: an Amazon buyer can adjust/remove their feedback up to 60 days after they post it. If you do receive any negative or neutral reviews, reaching out to the buyer can result in these reviews being removed.


Give it away for free

Although it may sound counter intuitive, giving away products can dramatically increase your sales. As mentioned before, buyers love to buy products which have been reviewed positively by other people. In the early days, where you are still trying to improve your ratings, giving away products for free is a quick and easy shortcut to building your seller rating: offer customers a one off 99%, discount code (Amazon doesn’t allow discounts of 100%), in exchange for a review.

But there’s extra incentive here: if you have a ‘stale’ inventory that’s proving hard to shift, one way to get rid of it is to give it away using the same method. Even if this doesn’t lead to positive feedback, it will almost certainly generate goodwill; meaning they will be more likely to revisit your store. Linking your Amazon Seller Central account with your other sales channels allows you to identify items appropriate to ‘gift’ to your customers and also helps you manage your inventory.

Bonus Tip: attaching a coupon to the bottom of your packing slip is another effective way of establishing customer retention. Flash deals, one time promotions and free shipping are all effective ways of getting people to reorder.


Don’t Just Sell Products, Offer “Intangibles”


It’s an often heard phrase in marketing, but what are “intangibles”? Put simply, they are all the indirect, taken-for-granted things you expect when purchasing from a business, in addition to the main product or service. Intangibles can include: trust, security, convenience and speed of communication. In order to become a reputable seller, as opposed to a seller who sells lots of products, you should then focus on these positives as well as the items you’re selling.

You can actually define your intangibles by stating in your profile things like 1. Shipping times, 2. Response time for returned products and 3. Ensure you are always operating with your stated stock levels.


How to Sell Intangibles


Peace of Mind

As on the eBay platform, buyers want to be assured that the product they’re purchasing will be as stated, and that it will arrive on time. On the first point, assuming you have a good supplier, make sure that your stock flow is consistent to ensure there are no gaps in your fulfilment. Failing to fulfil an order, or having to send it late, will both negatively impact your buyer’s perception.

Secondly, to create a sense of reassurance from the outset, you will want to make it clear on your seller channel how long it takes for you to ship your items, plus any guarantees you can make. The more you can pledge as a business – so long of course as it’s something you can deliver – the better.



The best way to establish trust is via reviews. We’ve already covered a number of ways to earn positive reviews, but there are a number of things you can focus on in the worst case scenario, that is, if you get negative feedback. In this instance, you should examine if it’s against Amazon’s guidelines. Amazon will remove feedback where it contains “obscene language” or any “personally identifiable information”.

To fix the issue: So long as you are accommodating and reasonable in approaching the issue, Amazon should be willing to remove or adjust the feedback on your behalf. Just remember that you have a maximum of 60 days to do so.



Following on from trust, establishing credibility means being as comprehensive as possible in your listings. Firstly, if you have images you have created yourself, in high resolution, from a multiple of angles, with the option to zoom in, this will obviously make you appear much more credible than someone re-uploading low res thumbnails from other people’s listings.

On a similar point, although it’s important to keep your listings snappy and concise, if you are selling high-cost items it’s essential to append tech specs at the footer of your description. If, for instance, you are selling items like TVs or ovens (i.e. products with a large number of components/features) you will want to create a list bullet-pointing all the tech specs. You can usually take this information directly from the product manual.


Protect Yourself: Avoid Scams


One thing often overlooked by Amazon sellers new to the platform is how easy it is become a victim of fraud. Though not widespread, it is unfortunately not that uncommon either: it should therefore be factored into your business plan as something to look out for. Here are the top 3 types of fraud Amazon sellers should look out for:


Friendly Fraud

Also known as Chargeback Fraud, this is where a customer makes a purchase and then claims their credit card has been stolen. The fraudster then asks for a chargeback – via their bank – despite having in actuality received the goods or services. Although there is little you can do it prevent this, it is worth bearing in mind as something that can happen – it’s much less likely to throw you off course that way, if or when it does occur.


Refund Fraud

A less common but still typical form of fraud, Refund Fraud is where a fraudster uses a stolen credit card to make an overpayment. Having done this, the fraudster contacts the merchant to inform them of an accidental overpayment and request a reimbursement. Typically, after the merchant has refunded the excess amount, the fraudster will claim their credit card is closed and that they will send the money using an alternative method. This will then make the merchant, rather than the buyer, responsible to the card owner for the full amount.


The Forwarding Address Fraud

This particular scam works like this: when you opt to fulfil an order yourself (via merchant fulfilled), Amazon requires that you must ship to the address provided by Amazon. Yet this opens up a loophole the fraudulent buyer can exploit: the customer can purchase an item, wait until you’ve shipped it out and then contact you to request a change in address claiming that they have moved. The fraudster can then complain and/or file a charge back that the item was never received and as a result Amazon will issue a refund.

Bonus Tip: where possible, study the buyer’s profile before sending an item, and request a signature to confirm receipt of the delivery for transactions over £750.  This should give you suitable recourse if you do get stung with a fraudulent charge back.

Unsure whether to sell on eBay or Amazon? Weigh up the options of these two giant ecommerce marketplaces here.

B2B selling is one of the fastest growing areas of ecommerce, with growth expected to overtake B2C ecommerce by 2020. The increasing importance of B2B, in fact, is one of the reasons Magento has been consistently adding new B2B features with each release. Such change has not gone unnoticed. A recent Forrester Wave report cited Magento as the “Best fit for mid-sized B2B companies that want an open, feature-rich solution that can be extended easily and inexpensively.” Their evaluation criteria also awarded Magento the highest possible score in the report in a total of 14 categories. As one of the most influential research and advisory firms in the world, with unique insights from annual surveys of more than 675,000 consumers and business leaders,  Forrester’s analysis adds a voice of reputation to Magento’s many trusted clients.

In this article, we’ll explore Magneto’s more important B2B functions. To begin with, it’s worth looking over the features Magento includes. These are the most common B2B functions we implement in our projects:

  • Implementing list of verified contractors
  • Individual or collective negotiation of discounts / price lists
  • Wholesale ordering systems with advanced functionality; e.g. ordering files or offering creation
  • Saving and sharing shopping cart content
  • Common B2B payment methods (e.g. trade credit)

In the cases like this one, all the dedicated functions are implemented as extra Magento modules. That way, you are still able to update your Magento, which is crucial for safety reasons.

Shared Accounts

With Magento Commerce you have the ability to run separate accounts on a single installation. By running separate admin accounts in this way, you can create user hierarchies and assign different user roles and permissions between team members and company divisions. Meanwhile, the company admin can control user activity including payment methods, pricing levels, negotiate prices, requisition lists and custom catalogs. B2B customers also have access to shared account controls and shared catalog. Historically, customers have had a single purchaser account for making purchases. But now, Magento allows multiple buyers to share an account as a native feature. Account owners and webstore admins can define account roles and adjust buyer permissions for individual users for a variety of scenarios e.g. where orders are submitted by one account user while final order approval is granted to another user from a different department.

Quote Request Form

In the past, if a B2B webstore wanted to offer a quote request form, it had to use a third-party extension or plugin; likewise for similar ecommerce platforms like Shopify. Magento 2 saw the addition of quote requests where B2B customers can submit a request for a quote from within their shopping cart. That quote request form includes the ability to add documentation or additional comments with the submission. This native function is more than a form submission tool. On the admin side, Magento store owners have a quote management panel that provides access to: Quote details Historical logs Communications data Quote negotiations. These negotiations features are a huge step forward for B2B on Magento, enhancing buyer relations and building relationships. Through the management interface, a merchant can offer price changes and shipping offers, recommendations for alternative products, and set expiration dates for quotes that apply a sense of urgency to any proposal.

Order Fulfilment & Invoicing

Magento has a comprehensive order management system. It allows you to view all orders in one view and click on each separate order. The order system in Magento 2 also allows you to completely customise the status of your order fulfilment so that it is specific to your business. You can invoice and send updates to customers regarding their order shipping status.  Additionally, you can set up additional processes within the quoting process, like quote expiration: this allows you to set a period within which the quote is active and create a sense of urgency around the pricing. Ultimately, Magento gives you the control and flexibility to provide a strong customer experience for B2B online orders. With the Magento order management system you can deliver seamless functionality – fulfilling orders from PC, PoS or tablet, providing an “endless aisle” of product to consumers.

Advanced User Account Management 

Magento offers a refined user management system. Within this part of the platform, you can associate company accounts. This allows you to segment by team, division or region. Each company (and buyer) can assign their own set of roles and permissions in the system. New self-service tools also allow corporate accounts with multiple buyers and layered organisational structures to interface with the system according to their allocated access.

Tiered Pricing

Pricing is undoubtedly one of the key components of any successful ecommerce website strategy. It is especially important in B2B where you are often selling products in large volumes. Within Magento 2, price can be managed using customer group pricing so that certain customer groups get different tiered price point breaks. In this way, tiered pricing makes it possible to offer set prices to customer groups based on the quantity purchased.

Mobile Optimisation

50% of B2B searches are now made on smartphones. It therefore makes sense to put mobile optimisation at the heart of any B2B business. Introduced in Magento 2, RWD (Responsive web design) allows customers and sales staff to place orders on any device (e.g. smart phone, tablet) in varying screen resolutions. This ensures that your customers can access your site, however they connect.

Summing Up

As we hope we’ve made clear, business to business is an area of ecommerce under rapid growth, expected to overtake business to consumer by 2020. Thankfully, Magento is well ahead of the curve when it comes to its B2B functionality. With all the features we’ve highlighted here and more, you should be ready to begin your excursion into the expanding territory of B2B.

To find out more about what Magento 2 can do, please see our complete Magento ecommerce guide.


The Smartest Way to Expand Your Sales Channels

Our software provides everything you’ll need to connect with more customers and increase sales on dozens of e-commerce marketplaces here in the UK and around the world.

247 CloudHub offers a comprehensive solution which helps you list your products easily on all your desired marketplaces while keeping your inventory in perfect sync and customer orders properly organised. A suite of in-depth analytics is also available to help you sell smarter across multiple marketplaces.


  • Easily and quickly list, manage and optimise your products on popular marketplaces such as Amazon and eBay to maximise your online presence
  • Make overselling a thing of the past by managing inventory across all channels and marketplaces
  • Keep all your inventory in sync with customer orders perfectly organised
  • Format product data to meet multiple marketplace listing requirements
  • Win more Buy Box and Best Offer positions with our intelligent repricing technology based on proprietary algorithms


Sell More on Marketplaces

Expand your channels and sell to more customers by promoting your products on marketplaces such as Amazon, eBay, Alibris, AbeBooks, FNAC and more where billions of products are sold each year

Manage Product Catalogue Easily

Format your product data to meet the listing requirements of each marketplace, then configure your product feed to send customised product information to all marketplaces with one click.

Inventory Management Control

Make overselling a thing of the past with easy to use inventory management tools ensuring you know exactly which products are available and where.

Multi-Channel Order Fulfilment

Track orders to monitor end-to-end fulfilment cycles and automatically route orders to preferred couriers to reduce shipping costs and delivery times.

Re-Pricing the Smart Way

Win big with intelligent repricing (currently available for Amazon only) which allows you to capture more Buy Box, Best Offer and high visibility positions at the highest possible prices.

Total Budget Control

Manage costs based on the performance of your product portfolio, and effortlessly calculate set-up and promotion costs for each marketplace.

Easily Accessible Experts

We don’t leave our clients to figure everything out for themselves. Our multi-channel marketplace experts are available to assist you whenever you need us - by phone, email, Webex or Skype.

Rapid Bespoke Set Up

Connecting your online shop to marketplaces can take as little as 3 weeks, with your entire inventory imported, and your preferred payment and courier systems fully integrated with speed and precision.

Intuitive and Easy to Use

With an intuitive user-interface and a powerful range of automated functions, our ecommerce software is incredibly easy to operate.

Comprehensive Multichannel System

The 247 CloudHub e-commerce platform offers a powerful reciprocal connection to marketplaces and ensures constant updates to order management and inventory systems.


Bespoke Ecommerce Solutions

If you’re looking for a highly customised, scalable and feature-rich ecommerce solution with powerful multi-channel capabilities and hasslefree integration tools, you’ve found the right team. All the work we do for clients is bespoke.

Comprehensive Services

We offer a full ecommerce agency service from consultancy to design, development and implementation, all the way through to hosting and post-deployment maintenance and support services.

Specialist Skills

We’re experts in ecommerce, creating seamless shopping experiences whenever and wherever sales are made. We also have a wealth of expertise in a wide variety of sectors including automotive, education, heritage, media and entertainment and travel.

Deep Integration Experience

We’ve connected thousands of software tools to client sites, so we can make your project one of the easiest and smoothest implementations you’ve ever be on. We enjoy nothing more than sharing our experience with like-minded professionals, so give us a call to discuss your project.

Proven Track Record

Ecommerce is complex, and we have a proven track record of delivering results in a wide range of environments. But don’t take our word for it, we have case studies from previous projects and client testimonials we can share so you know you’re project is in safe hands.

Flexible and Collaborative

Our team adopt a distinctively collaborative approach to projects, using Agile methodologies to deliver solutions which evolve through the combined effort of cross-functional client and agency teams.

Value for Money

Our clients appreciate our work for the value we create for their organisation, as well as the price they pay to create and deliver outstanding online shopping experiences.

The Company We Keep

We work with well-known brands, like Marks & Spencer, The V&A Museum, the National Theatre and The Royal Navy, as well as hundreds of sellers operating across multiple geographies and marketplaces.



247 CloudHub is a flexible multichannel ecommerce platform with a customisable framework which enables us to tailor ecommerce solutions to meet individual, often complex requirements. Designed for multichannel retailers and wholesalers, clients can scale up to expand into new geographies and marketplaces like Amazon and eBay as and when the time’s right.

Our SaaS software solution integrates easily and seamlessly with ecommerce platforms like Magento, Shopify and BigCommerce to bring your entire online sales process together, and helps simplify and automate core tasks from inventory management and product listing through to payment processing and shipping.


Client’s benefit from a fully scalable solution while only paying for the modules they use.

  • system-configurationSYSTEM CONFIGURATION
  • inventory-managementINVENTORY MANAGEMENT
  • listing-managementLISTING MANAGEMENT
  • order-fulfillmentORDER FULFILLMENT
  • amazon-repricerAMAZON REPRICER
  • mis-reportingMIS REPORTING


  • Scalable cloud-based ecommerce platform
  • Expand sales channels and connect to more customers
  • Generate higher revenues and lower costs
  • Intuitive, easy-to-use interface
  • Rapid set up and easy onboarding process
  • Complete control over inventory, order management and fulfilment operations
  • Flexible integrations with all the top couriers, payment processors and marketplaces
  • Sync, edit, update and fulfil all of your orders across dozens of online marketplaces
  • Easy multi-channel listings
  • Total control over pricing across multiple channels
  • Update inventory continuously in real-time
  • Automate key order management processes
  • Simplify international selling and fulfilment
  • Powerful reporting features with bespoke filtering tools to facilitate fast, accurate decision-making


  • v&a-client
  • britishmuseum-client
  • musbury-client
  • nationaltheatre-client
  • dianacowpe-client
  • wowcamping-client
  • kayswatchshop-client



Multichannel System Configuration

Set up all of your ecommerce channels to work in perfect harmony on one master platform. Integrate with ERP, courier and payment gateway systems and marketplace accounts, and customise automation workflows to the needs of your business.

  • Manage user permissions and settings
  • Integrate with branded website(s)
  • Set up shipping and payment gateways
  • Establish courier assignment rules
  • Add marketplace accounts
  • Optimise marketplace profiles
  • Set up order workflows
Inventory Management

Monitor your inventory all the way from purchase to warehouse to sale, and save time with automatic inventory updates across all sales channels. Ideal for retailers with multiple warehouses and complex stock management workflows.

  • Set up and manage suppliers
  • Create purchase orders
  • Access stock movement log
  • Create warehouse and stock locations
  • Manage goods received
  • Manage accounts payable
  • Stock adjustments for pending orders
Listing Management

Easily manage product inventory, data and imagery in one place, and optimise across branded ecommerce channels and marketplaces.

  • Import/export products to inventory
  • Check for matching errors when uploading
  • Quick and efficient listing on marketplaces
  • Match products to Amazon’s catalogue
  • View common inventory
  • Listing status monitor
  • Assign category SKU’s
Order Fulfilment

Smooth and efficient order workflows with real-time order creation, advanced workflow automation rules and integrated shipping from a single interface.

  • Organise order stages
  • Assign shipping providers
  • Print customer invoices/shipping labels
  • Print picking lists
  • Print end-of-day courier manifests
  • Send tracking ID’s to customers
  • Order screen for creating manual orders
Reporting & Analytics

Powerful reporting and analytics providing multi-channel business intelligence for efficient ecommerce operations.

  • View sales by item/customer/marketplace
  • Analyse shipping costs
  • Review product performance
  • Identify best sellers and most profitable product lines
  • Export data for analysis
Order Fulfilment

Smooth and efficient order workflows with real-time order creation, advanced workflow automation rules and integrated shipping from a single interface.

  • Organise order stages
  • Assign shipping providers
  • Print customer invoices/shipping labels
  • Print picking lists
  • Print end-of-day courier manifests
  • Send tracking ID’s to customers
  • Order screen for creating manual orders


Powerful tools enabling merchants to focus on growth

easy-inventory-managementEasy Inventory Management

247 CloudHub software enables you to easily and accurately track stock in real-time across multiple locations and channels, consolidating all inventory systems into a single, integrated warehouse solution.

All warehouse tasks can be performed faster and more accurately with clear visibility on all inventory management processes and transactions.

  • Raise supplier purchase orders, re-ordering stock automatically and allocating stock to a BIN location for ease of picking.
  • Manage stock, prices, images and product data on ecommerce websites and up to 12 marketplaces in 22 countries
  • Bulk import product data
  • Dynamic inventory updates for all channels and marketplaces
  • Easily manage individual products across all marketplaces
simplified-order-fulfilmentSimplified Order Fulfilment

Simplify selling by managing all order fulfilment processes through a single centralised platform designed especially for multichannel operators.

Free up time while reducing administrative errors by automating all your order workflows and eliminating repetitive order management tasks.

  • Sort orders easily and automatically distribute tracking confirmations to customers.
  • Generate picking lists, invoices, shipping labels and end of day manifests automatically for couriers to fulfil orders from all sales channels at the touch of a button
automated-delivery-systemsAutomated Delivery Systems

Integrate your ecommerce systems with as few or as many delivery services as your business requires. 247 CloudHub gives you all the tools you’ll need to ensure your deliveries are fast, efficient and cost-effective.

247 CloudHub provides cutting-edge shipping solutions, with an intelligent, multi-carrier platform enabling retailers to streamline the shipping process.

  • Multi-carrier integration from CloudHub admin
  • Dynamic shipping rates calculations using shipping rules
  • Functionality helps lower shipping and operational costs
  • Ship from multiple locations or warehouses
  • Quote, book and generate shipping labels with chosen carrier service
  • Automation features to help streamline fulfilment from multiple locations and create new, customer-focused omnichannel experiences


Even more incredible features for ambitious sellers with plans to grow quickly and efficiently

expansion-into-new-marketplaces Expansion into New Marketplaces

Expand your reach by integrating your systems and channels with the most popular marketplaces. Our software helps you seamlessly list, manage and optimise your product catalogue, with dramatically simplified bulk listings and opportunities to replicate listings across multiple marketplaces in one click.

  • Quick and efficient listing on multiple marketplaces
  • Check for matching errors when uploading
  • Match products to Amazon’s catalogue
  • View common inventory
  • Inventory, products and pricing in perfect sync
  • Listing status monitor
  • Orders properly organised for despatch
secure-payment-processingSecure Payment Processing

Payment gateway integrations are a core part of our development offering. Process all your payments safely and securely with a state-of-theart solution that easily integrates with the world’s top payment processors, like WorldPay, PayPal and Ayden.

  • Automated payment and refund processes
  • Support for multiple payment gateways
  • Accept most major credit and debit cards worldwide
  • Multi-currency conversion management
  • Single interface for all payment and reporting data
amazon-repricingAmazon Repricing

Win big with our intelligent repricing tool based on a proprietary algorithm which enables you to capture more Amazon Buy Box, Best Offer and high visibility positions at the highest possible prices by applying pricing rules at a product level.

  • Increase Amazon sales and profits
  • Win Buy Box and Best Offer positions without constant attention
  • Analyse competitor prices and reprice at an individual SKU-level dynamically
management-reports-analytics Management Reports & Analytics

Robust reporting features enable you to track dozens of performance metrics. Bespoke dashboards aggregate important data for you, and a suite of automated reports give you all the insights you’ll need to operate your ecommerce business profitably.

  • View sales by item/customer/marketplace
  • Analyse shipping costs
  • Review product performance
  • Identify best sellers and most profitable product lines
  • Export performance data for analysis


bespoke-ecommerce-solutionsBespoke Ecommerce Solutions

If you’re looking for a highly customised, scalable and feature-rich ecommerce solution with powerful multi-channel capabilities and hasslefree integration tools, you’ve found the right team. All the work we do for clients is bespoke.

comprehensive-servicesComprehensive Services

We offer a full ecommerce agency service from consultancy to design, development and implementation, all the way through to hosting and post-deployment maintenance and support services.

specialist-skillsSpecialist Skills

We’re experts in ecommerce, creating seamless shopping experiences whenever and wherever sales are made. We also have a wealth of expertise in a wide variety of sectors including automotive, education, heritage, media and entertainment and travel.

deep-integration-experienceDeep Integration Experience

We’ve connected thousands of software tools to client sites, so we can make your project one of the easiest and smoothest implementations you’ve ever be on. We enjoy nothing more than sharing our experience with like-minded professionals, so give us a call to discuss your project.

proven-track-recordProven Track Record

Ecommerce is complex, and we have a proven track record of delivering results in a wide range of environments. But don’t take our word for it, we have case studies from previous projects and client testimonials we can share so you know you’re project is in safe hands.

flexible-collaborativeFlexible and Collaborative

Our team adopt a distinctively collaborative approach to projects, using Agile methodologies to deliver solutions which evolve through the combined effort of cross-functional client and agency teams.

value-for-moneyValue for Money

Our clients appreciate our work for the value we create for their organisation, as well as the price they pay to create and deliver outstanding online shopping experiences.

the-company-we-keepThe Company We Keep

We work with well-known brands, like Marks & Spencer, The V&A Museum, the National Theatre and The Royal Navy, as well as hundreds of sellers operating across multiple geographies and marketplaces.

Experience Commerce Without Limits

Magento Commerce erases the boundaries of what is possible, giving you the power to create bold and unique shopping experiences that will transform your business. Built for rapid and costeffective innovation, the platform combines rich, out-of-the-box functionality, enterprise performance and scale, and powerful business tools to keep you ahead of increasingly complex commerce operations and growing customer demands.

See what Magento 2.0 Commerce can do for your business by exploring:

Feature Highlights

Describes powerful features that will help you rapidly grow your business.

Core Magento Commerce Features

Describes in detail Magento’s comprehensive feature set that boosts sales, business agility, performance, and more.


Customer Personalization

Create personalized shopping experiences that boost conversion rates by dynamically displaying content, promotions, and pricing to specific customers based on properties such as their location, gender, order history, lifetime purchase value, wish list items, and more. You can also targetunknown site visitors based on the products they have viewed or items in their cart.

Rule-Based Product Relations

Set automated rules to determine which products to present as up-sells, cross-sells, and related products to each customer segment. Rules are easily administered through a condition-based tool allowing you to effortlessly target product suggestions to increase sales and average ordervalues.

Visual Merchandising

Optimize product category pages to drive higher sales by arranging products with a simple drag-anddrop interface or sorting rules that order products by best seller, colour, highest margin, or newest addition. Save time by setting rules to automatically assign products to specific categories based on their attributes, such as brand, price, or date created.


Handle large catalogues and easily scale search capacity as queries grow with integrated Elasticsearch technology. Elasticsearch offers suggestions for customer misspellings, support for stop words and attribute weighting, and synonym management to increase relevancy and conversions.

Responsive Design Themes

Quickly create a website optimized for any device by leveraging built-in responsive design reference themes. The responsive themes adapt and adjust how menus, images, checkout and other features are displayed to fit desktop, laptop, tablet, and mobile device screens. Themes are touch-friendly, easily customized, and offer SEO advantages.

Integrated B2B Functionality

Transform your business buyer experience to increase loyalty, reduce costs, and drive new growth. Empower your business customers with the ability create company accounts, set up multiple buyers, and define their specific roles and responsibilities with easy self-service tools. Create custom catalogues and price lists to ensure buyers receive contract terms when purchasing online and offer payments on account to increase sales. Fast, friction-free purchasing with quick order forms, requisition lists, and a streamlined request for quote workflow encourages repeat purchases and long-term customer loyalty.

Powerful Admin Experience

Work efficiently with a modern and intuitive user interface. A dashboard lets you monitor your business with quick access to sales, order, search term and best-selling product data. Enhanced navigation and search make it easy to find information, and management screens can be customized and saved to speed up day-to-day tasks

Technical and Account Support

Benefit from a team of experts dedicated to helping you succeed. Magento Technical Support is available 24x7 to help you quickly resolve technical issues and questions, and dedicated Account Managers get to know your business so that they can point you to the right resources and help you get the most out of your Magento platform.

Managed Cloud Solution

Focus on growing your business rather than managing your IT infrastructure. The Magento Commerce cloud provides a reliable AWS-based environment designed to support any Magento store deployment. With high availability and scalability, and top performance delivered by a high-speed CDN and performance management tools, you can deliver the experience your customers demand.


Promotions and Pricing
  • Set promotional pricing for specific stores, categories, customer segments, or products
  • Create flexible coupons for specific stores, customer segments, time periods, products, and categories
  • Export coupon codes for offline distribution, email, newsletters, and more
  • Track and report coupon usage
  • Add new attributes to customer profiles to create more sophisticated segments
  • Personalize shopping experiences with advanced segmentation and targeting
  • Send automated reminders and coupons to customers with abandoned carts and wish lists
  • Create powerful email marketing campaigns powered by dotmailer and live store data
  • Offer free shipping and percent, fixed amount, and buy X get Y free discounts
  • Set multi-tier pricing for quantity discountss
  • Get minimum advertised price (MAP) support
Search Engine Optimization
  • Automatically generate a Google sitemap
  • Create search engine friendly URLs
  • Take full control of URLs with URL rewrites
  • Enable detailed search results by automatically adding structured data markup to product pages
Site and Content Management
  • Control multiple websites and stores from one Admin
  • Customize and save different Admin panel views to efficiently manage daily tasks
  • Define multiple roles and permissions to control access to administrative features
  • Log and review all users’ Admin activities
  • Tailor included responsive themes for faster time to market
  • Use a WYSIWYG editor to create and easily edit pages and content blocks
  • Organize content pages and add pagination, navigation, and menus with a page hierarchy tool
  • Track revisions and restore previous versions of content pages
  • Easily stage and preview content for seamless updates
  • Manage upcoming site changes with a timeline dashboard
  • Set tax rates based on location, product type, or customer group (i.e., wholesale vs. retailer)
  • Add CAPTCHA functionality to help prevent automated software from attempting fake logins
  • Generate comprehensive system reports to quickly diagnose and resolve technical issues
Catalogue Management
  • Create simple, configurable (e.g., choose size, colour, etc.), bundled, and grouped products
  • Offer virtual products
  • Include downloadable/digital products with samples
  • Allow customer-personalized products (e.g., upload images and text for monogramming)
  • Create new products through a guided online process
  • Define unlimited product attributes
  • Create pre-defined product templates to quickly set up new products with a specific set of attributes
  • Mass-assign a value to multiple products for batch updates
  • Automatically assign products to specific categories based on their attributes
  • Process long-running B2B shared catalogue updates in the background while working on other administrative tasks
  • Automatically resize images and include watermarking
  • Efficiently batch import and export catalogue information at scheduled times
  • Easily manage inventory with support for back ordered items
  • Receive notification when inventory needs to be replenished
  • Choose out-of-stock messaging and display options
  • Define minimum and maximum product quantities that can be added to the cart
  • Moderate reviews and product tags
Catalogue Browsing
  • Filter products in categories and search results by price range, brands, colour swatches, and other attributes with layered/faceted navigation
  • Present product category items in grid or list format
  • Customize the look and feel of categories and assigned product pages
  • Arrange products on category pages with drag-anddrop merchandising and automated sorting rules
  • Control which products and categories can be viewed by each customer group
  • Show side-by-side product comparisons with two or more products
  • Display recently viewed and compared products
  • Increase search relevancy and scalability with Elasticsearch technology
  • Set stop words, attribute weightings, and search synonyms for higher conversions
  • Rewrite and redirect results if search yields no results
Product Browsing
  • Show multiple images per product
  • Zoom-in on product images
  • Display product videos from YouTube or Vimeo
  • Include swatches to show colours, fabrics, and more
  • Show multiple products in a grouped view
  • Set related products, up-sell, and cross-sell recommendations to increase average order value
  • Indicate stock availability
  • Show pricing tiers
  • Present product ratings and reviews
  • Provide an option to add products to a wish list
  • Add Facebook, Twitter, and email links to share products
  • Include a mini cart on store pages to summarize products in the cart
  • Show tax and shipping estimates in the shopping cart
  • Display an order summary with product images in checkout
  • Offer guest and registered user checkout. Registered customers are automatically recognized when they enter their email addresses
  • Boost conversion rates with an Instant Purchase option that uses saved payment and shipping information to speed checkout
  • Enable shoppers to create a customer account with one click on the checkout thank you page
  • Allow customers to save their shopping carts to complete their purchases later
  • Offer gift wrapping and gift messages per order and per item
  • Configure pricing and taxes for gift-wrapping options
  • Improve order processing capacity with the option to defer stock updates in checkout during peak period
  • Integrate with multiple payment gateways, including PayPal, Braintree,, CyberSource and WorldPay
  • Get additional payment extensions through the Magento Marketplace
  • Securely pass credit card information directly from the client browser to the payment gateway, bypassing the Magento application
  • Qualify for the easiest level of PCI compliance (SAQA or SAQ A-EP), depending on payment methods used
  • Use Braintree Hosted Fields to ease PCI compliance
  • Offer PayPal Credit as a payment option
  • Accept checks and money orders
  • Accept purchase orders and payments on account
  • Accept bank transfer payments and cash on delivery
  • Maximize revenue, while minimizing risk with Signifyd automated fraud detection tools1
  • Increase sales with PayPal in-context checkout and saved credit cards
  • Authorize and charge credit cards upon shipment or checkout
  • Receive real-time shipping rates from UPS, UPS XML (account rates), FedEx (account rates), USPS, and DHL
  • Integrate shipping with label printing for all major carriers
  • Set flat rate shipping fees per order or item
  • Set table rates for weight, price, destination, and number of items
  • Provide free shipping
  • Provide order tracking from customer accounts or a configurable order tracking widget
  • Specify allowed destination countries based on shipping method
  • Ship to multiple addresses in one order
Order Management & Customer Service
  • View, edit, create, and fulfil orders and/or invoices from the Admin panel
  • Create multiple invoices, shipments and credit memos per order to allow for split fulfilment
  • Print invoices, packing slips, and shipping labels
  • Create custom order status labels to track progress
  • Use return management authorization (RMA) to efficiently process returns
  • Issue store credits or refund orders for store credit
  • Enable customer service representatives to create orders and customer accounts
  • Allow customer service to update products, prices, and coupons in customers’ carts and wish-lists
  • See products recently viewed and purchased by customers, their wish-list items, and more to deliver better customer service
  • Customize order status, account update, password reset, and other customer emails
  • Build customer relationships by creating newsletters and managing their distribution
  • Connect with customers with a Contact Us form
Customer Loyalty
  • Offer reward points for purchases, registration, product reviews and other actions
  • Configure reward point redemption rules, caps, and expiration dates
  • Enable customers to save products to multiple wish lists that can be made public
  • Allow customers to create gift registries and send emails to shop the registry
  • Automatically update item counts and notify the registry owner as purchases are made
  • Allow customers to purchase physical and virtual gift cards
  • Offer exclusive shopping experiences with private or flash sale sites
  • Streamline re-ordering by enabling shoppers to add products to the cart by SKU
Customer Accounts
  • Offer customers access to a comprehensive dashboard to manage their accounts
  • Choose default billing and shipping addresses
  • Store unlimited addresses in the address book
  • See order status and history
  • Re-order from the customer account
  • View recently ordered items
  • Track available store credits, gift card totals, and reward points
  • Manage newsletter subscriptions
  • View submitted product reviews
  • Access downloadable/digital products
Support for Global Sites
  • Manage multiple country sites all from the same store or environment
  • Support multiple currencies and local tax rates
  • Work with any language
  • Use accented characters and right-to-left text
  • Configure list of allowed countries for site registration, shipping, and billing
  • Support fixed product taxes, such as WEEE/DEEE in the EU
  • Automatically calculate tax for transactions in the EU with VAT-ID validation
  • Use EU cookie notification to simplify EU Privacy and Electronic Communications Directive compliance
Integrated B2B Functionality (not included in Starter plan)
  • Provide self-service tools for business customers to easily manage company accounts, purchases, quotes, and credit
  • Enable multiple buyers per company with defined roles and permissions
  • Maximize sales by accepting payments on account
  • Assign custom catalogues and pricing to companies to meet contract terms
  • Efficiently manage quote requests and negotiate pricing terms using a streamlined online workflow
  • Enable quick ordering by entering multiple SKUs or by uploading CSV files
  • Expedite restocking by allowing customers to create requisition lists of frequently purchased items
  • Empower customers to quickly re-order from previous orders
  • Offer exceptional support with the ability to create and troubleshoot orders for customers
  • Handle large orders with up to 300 line items outof-the-box
  • Fuel growth with insights from over 25 B2B-focused reports presented in easy-to-use dashboards
Advanced Analytics & Reporting
  • Gain actionable insights with 100 predefined reports across sales, marketing, customers, and more
  • Get started fast with 9 predefined dashboards
  • Access dedicated B2B dashboards for company insights and sales rep, catalogue and quoting KPIs
  • Easily create and edit reports with visual and SQL report building tools
  • Analyse Magento and Google Analytics data
  • Set up 10 user accounts with advanced permissions
  • Send email summaries of key reports to team members
  • Export raw underlying data to CSV and Excel
Application Architecture & Security
  • Build on a modern tech stack that uses popular frameworks and supports industry standards
  • Make fine grain customizations and easily add or remove functionality with a modular code base
  • Use stable service interfaces to make site upgrades and customizations easier and durable over multiple releases
  • Integrate Magento with third-party applications using efficient web APIs with SOAP and REST support
  • Smoothly manage interactions between extensions using plug-ins and dependency injection software design patterns
  • Accelerate time-to-market and improve code quality with a fully-automated testing framework
  • Leverage sample code to quickly create an Apple iOS 8+ app using Magento 2.0 APIs
  • Update code with a standalone installer that checks for prerequisites before installation
  • Automate certain Magento development and production tasks using the command-line interface
  • Use strong data encryption based on AES-256 and hashing based on SHA-256
  • Limit password guessing with strong password requirements and a secure Admin login process
  • Feel confident with regular scanning, external penetration testing, and bug bounty programs that
  • promote core platform security
  • Stay informed about security issues through the Magento Security Center and mailing list
Layout and Theming
  • Customize the responsive blank theme or the reference Luma store theme to accelerate
  • time-to-market
  • Customize an inherited base theme to easily create site variations for countries, brands, and campaigns
  • Leverage Magento’s UI and pattern library to enable faster and more consistent theme development
  • Use CSS pre-processing for easier site maintenance
  • Reduce frontend coding complexity with clear separation of the presentation layer and business logic
Integrations with 3rd Party Systems
  • Integrate to Navision, Salesforce, SAP, in fact anything with API documentation
  • Enterprise Integrations to 3rd party backend platforms (ERP/CRM) and frontend Content Management Sites using Single Sign on to the corporate network
Performance and Scalability
  • Accelerate site performance with integrated Varnish page caching*
  • Scale high-traffic sites with multi-tier, multi-node Varnish configurations
  • Implement hole punching and Edge Side Includes (ESI) to handle page elements that can’t be cached
  • Benefit from faster indexing and incremental index updates for fresher site content and better performance
  • Minify JavaScript, CSS and HTML and compress images to reduce file size for faster loading
  • Cache all JavaScript and CSS on first page viewed to minimize content that must be downloaded for subsequent pages
  • Speed access to product, customer, and order management views with faster Admin rendering
  • Store media files on a separate database server or content delivery network (CDN) for faster page load times
  • Archive orders after a configurable time period to increase store performance
  • Use the included Magento Performance Toolkit to measure and optimize site speed
  • Asynchronously process tasks for enhanced performance using a Rabbit MQ job queue framework
  • Efficiently manage configuration across environments and minimize production downtime for updates with pipeline deployment tooling
  • Scale database operations with support for MySQL Cluster
  • Use separate master databases to support checkout, order management, and product data
  • Allow each master database to have multiple slave databases to scale read operations*
  • Enable large teams of Admin users to make concurrent order and product updates
Managed Cloud
  • Get enterprise grade reliability and availability with 99.99% uptime and a high availability architecture
  • Benefit from Platform-as-a-service (PaaS) based production, staging, and development environments optimized for Magento
  • Build on a redundant AWS-based cloud hosting infrastructure
  • Accelerate your time to market with expert application and infrastructure support
  • Rapidly spin up, merge, clone and tear down environments (Production, Staging, and 6 Development environments)
  • Get continuous cloud integration tools with support for unlimited users
  • Manage performance with unrestricted versions of New Relic APM Pro (performance monitoring) and Enterprise (performance testing) tools
  • Accelerate site performance and defend against DDoS attacks with Fastly’s Content Delivery Network (CDN), which includes generous bandwidth allowances
  • Dedicated hardware to provide even higher levels of reliability and availability**
  • Automatically back up your code and databases for easy restoration in case of any incident
  • Easily enable and configure services like Redis, RabbitMQ, and Elasticsearch to enhance capabilities and performance
  • Rest assured with 24/7 monitoring for your production environment