Discovery and Design Services | 247 Commerce

Our Comprehensive Magento Design Offerings:

Whether you’re transitioning to Magento 2 or seeking a theme revamp, we collaborate to craft Magento designs that align with your business goals and elevate user experience.

Our Array of Design Solutions:
  • Complete website design aligned with your Magento development or migration
  • Custom theme design
  • Template redesigns (including Product, Category, Home, Blog, Checkout, Email)
  • Revamping UI and UX, centered on enhancing user engagement and conversion rates
  • Optimizing server performance while retaining your existing design
  • Ensuring brand consistency across your website

Who do we work with?

  • Magento merchants without an internal design team
  • Or needing to outsource additional work away from internal team to boost capacity and meet commercial deadlines
  • Or don’t have a sufficient internal dev team to implement designs
  • Needing to turn around a design project quickly
  • Wanting to save money vs. having an internal employee
  • Requiring an external Adobe Commerce Certified Partner design agency


Holistic design solutions for Magento merchants:

Web design for Magento site build

To support the development of your new Magento website, we provide a holistic design service to ensure your eCommerce platform reflects your audience, products and commercial objectives, through absorbing your brand guidelines and looking across all web templates and core user journeys, plus available legacy website data. Implementing design at the time of development ensures a joined-up approach, from considering all page templates, user journeys and business requirements for both development and design.

Magento UI/UX redesign

Enhancing the UX/UI Design of your website means thinking all about customer experience and usability, with the objective of making your web pages engaging, easy to navigate and read, facilitating strong user journeys. Adopting a data led approach, using video recordings and heat-mapping data, plus ensuring cross-device and responsive compatibility, a UX/UI overhaul is a recommended approach to improving the customer experience, driving improved engagement and conversions.

Magento custom template design

Custom Template designs are a great method of optimising the user experience of your Magento website. With your brand and customer in mind, we can work with you to enhance your home page, category pages, product pages, checkout or blog, optimising core templates to perform better.

Magento custom theme design

Making sure that your Magento site design reflects your brand is key. This can be tricky with a new brand, or when changes are made to the brand guidelines. We can build a custom theme, allowing us to revitalise your brand whilst keeping your existing, familiar layout.

Magento server optimisation

Keeping your current designs, we can also move them to one of our optimised Magento 2 servers, allowing you the familiarity of your former website, with enhanced server properties designed to boost conversions through speed and stability.

Magento website brand alignment

Consistency is at the forefront of our designers’ minds when working on merchants’ websites. Each page template should hold consistency to another in terms of fonts, colours and styling. We can support you with consistent alignment across your Magento platform.

The Journey of Our Magento Design Process:

1/ Initiation: Onboarding and Detailed Briefing

We will arrange an onboarding workshop session with you, to establish your brief and understand your commercial vision for your Magento design project. This provides us the opportunity to better understand your business, and your customers, plus to align ourselves as a team. You’ll also meet your project manager and strategic lead, onboarding you to our Jira project management tool and agile sprints based methodology.

2/ Deep Dive: Brand Immersion and Analytical Review

We will begin our creative process by absorbing your brand guidelines and understanding your tone of voice, style, look and feel, also looking at your core competitors and websites you like, to identify differentiation of positioning. Next, we undertake data-led analysis using heat-mapping, video and analytics tools, so we can design based on previous learnings, ensuring both a qualitative and quantitative approach. Persona analysis is also an option.

3/ Conceptualization: Initial Design Mock-ups

Having immersed ourselves in your brand and creative brief, we then like to create initial mock-ups of core page templates, a design concept if you like, with 2-3 options. This helps us to identify our creative vision and collaborate with you to gain feedback on what is liked and what requires more creative thinking, which can often then save time over the course of the design project.

4/ Blueprinting: Detailed Wireframing

Wireframes will be created for each page template, to ensure functionality, hierarchy, user journeys and call-to-actions are encapsulated, with an optimal layout for mobile, desktop and responsive. We invite your review and sign off before proceeding to design of templates. Testing of wireframes to a focus group is also an option.

5/ Finalization: Design Approval and Sign-off

Our Magento designers then align your wireframes and signed off concepts into a strong design, seamlessly interwoven into each page template. We will hand over to you for review and sign off, with iterations where needed. Testing of designs to a focus group is also an option.

6/ Delivery

At this stage, the signed off designs are handed over to our team of dedicated Magento developers, who will implement into the website, and then undertake stringent device and browser testing prior to the launch of your shiny new website!

You are in safe hand

BigCommerce Agency Partners

Full-Service BigCommerce Agency​

Focused team of eCommerce consultants​

30+ development and API team size​

Over a decade working within eCommerce

Established catalogue of happy clients.​

“It’s not often I can be overwhelmed with a service these days, but this is as good as it gets.”

Steve Tonrow, Direct Products