Build a successful B2B eCommerce business with Adobe Commerce

The global business to business eCommerce market size is significantly growing. According, to Gartner research 44% of millennial don’t prefer sales rep interaction in their B2B purchasing but a customer journey that is fully digitalized. Rapidly growing eCommerce world lists various platforms when it comes to B2B business, such as: Shopify Plus, Adobe Commerce (formerly Magento Commerce), Big Commerce, Salesforce Commerce CloudSana Commerce Cloud, OroCommerce, Quick eSellingand NuORDER etc.

And in this blog post, we will take a closer look into building a B2B eCommerce platform (UK) on Adobe Commerce. From streamlining your B2B sales strategies to managing your inventory, there are multiple benefits of running your B2B operations on Adobe Commerce platform.

The Benefits of building a B2B eCommerce store on Adobe Commerce.

Adobe Commerce is highly recommended as an ideal eCommerce platform for B2B businesses.

  • Reach new customers -With Adobe Commerce’s online sales platform, digital marketing techniques, and social media marketing you can drive traffic to your site from anywhere in the world. Your engaging, user focused B2B marketplaces platform should make it easy to optimise for keywords and simplify content creation.
  • Ensures great customer experiences -After making the first sale, a good eCommerce platform makes it easy for your past customer to make a second – and many more in the future. Features like quick order forms,requisition lists, customer-specific catalogs, etc ensure your customers make repeat orders quickly. 
  • Effortless integrations make your business more efficient -Plugins and integrations for inventory, shipping, payments, and CRM secure your data in one place and ensure you never miss any orders. Thus, it makes your operations far more efficient.
  • Automatically adjust your prices -The eCommerce platforms use AI and machine learning technology to adjust prices automatically across the site on the basis of shifting market conditions; including cost and supply and demand and you can adjust prices to match your competitors.
  • Analyse your data -Tailor your B2B eCommerce platform to your predefined business goals, with thorough monitoring tools and business intelligence analytics from Adobe Commerce.
  • Mobile optimisation -As more and more B2B buyers shop online today, a mobile-friendly eCommerce website is increasingly important for your business. Adobe Commerce easily shifts between desktop, mobile, and tablet to ensure your shoppers can use search engines to browse and buy from anywhere anytime on the go.
  • Friction-free order – Shoppers can promptly place orders by simply entering SKUs, uploading CSV files, or choosing from preset requisition lists, as well as buy on credit and set approval rules to ensure compliance.

Here’s how to get your new platform up and running on Adobe Commerce in six simple steps.

Step 1: Analyse your business goals.

The first step is considering what you want to sell online and what your short and long-term business goals are. These specific goals could include improving customer experience, increasing your customer base, and increasing sales efficiency. Next, decision makers need to start considering strategy, and set KPIs and benchmarks for six months, one year, and two years for an increase in web traffic, sales volume, or average sale value.

Step 2: Research the business eCommerce market

Your eCommerce platform should address customer needs. How to interact with your customers? How do they buy products? What are their exact requirements? How could you offer a personalised experience? 

Step 3: Build a core team.

You’ll need support at all levels of the business to implement your eCommerce strategy. You can build a core team and could hire an eCommerce manager. Make the eCommerce project visible, transparent, and popular in the organisation and aim at streamlining internal processes.

Step 4: Get technical.

After you’ve got your team on board, consider what you want on your platform. What will confer your customers the best experience, maximise your sales and smoothen out your internal processes?

Step 5: Prepare your site content.

Outline the contents of your site. Next, think about how you will present your products and services.

ERP integration can simplify inputting product data as it syncs with your existing digital channels and can import existing images, information, prices, categories, subcategories, specs, and descriptions directly to the platform. You can always hire a professional content creator, or writer to do this step for you.

Step 6: Launch your site.

After your data and content are finalised, it’s time to launch the site. Integrate your shop, check the payment gateways and make sure that the physical elements of your business are ready-to-go in time for launch. Check stock levels, product range, and that staff are trained before you hit go.

You’ll want to spread the word about your new Adobe Commerce-powered eCommerce shop window. Marketing and promotion on various search engines are essential for letting customers and valuable leads know about your products for increasing b2b sales process.

Adobe Commerce stands for cutting-edge B2B eCommerce solutions with dynamic APIs and open architecture, which represents the best go-to-market solutions for b2b sellers. Adobe Commerce allows you to scale by giving us access to a partner ecosystem and a network of developers all over the world. It is feature-rich and makes the retail process easier for both you and your customers across the front and back end. With a rock-hard platform as your base, you can automate much of the customer retail process, and you will have more time for marketing your brand and expanding your business.


References

Litextension – The World #1 shopping cart migration expert. (n.d.). Retrieved May 15, 2022, from https://litextension.com/

Adobe Business: Products & Services with adobe experience cloud. (n.d.). Retrieved May 15, 2022, from https://business.adobe.com/uk/

Author avatar
Minal Jain
https://247commerce.co.uk
Senior Content Writer

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