Rapidly soaring eCommerce sales have brought the order management process, warehouse management, and order fulfilment process under increased pressure.
What is an eCommerce Order Management System (OMS)?
eCommerce order management is the software that helps you manage and automate your eCommerce store’s entire order fulfilment process right from the preliminary purchase transaction to the point a customer receives his/her orders. It is a vital element of an online store’s order-filing system as it contributes extensively to the customer experience and dictates the speed and ease with which a customer receives their purchased goods. As per some customer satisfaction surveys, OMS’s are extensively helpful to upscale your eCommerce businesses by automating repetitive work, syncing your customer data across all platforms, gaining customer loyalty, tracking exact details about current amounts of inventory levels and order fulfillment processes and measuring customer satisfaction.
In short, it covers the order-to-cash lifecycle.
Essentials for an order management system at your eCommerce store
Your consumers expect a personalised and smooth shopping experience along with the estimated delivery date each time they place an order.
An effective Order Management System should consist of the following to handle your orders more productively and spawn higher profits:
- Customer communication
- Sales using multiple channels
- Tracking inventory visibility and supply chains
- Order Status
- Logistics and third-party logistics (3PL)
- Ultimate Customer service
Adobe Commerce has an easy and effective OMS that encompasses all the productive features required for monitoring, tracking of orders, and controlling the entire order fulfilment process. That’s why many leading retailers in the UK consider this solution only on Adobe Commerce.
Steps of a typical order process
- A customer places his/her order, through the company website or a third-party e-commerce online platform.
- The business records and accepts the routing orders either manually or through order management software.
- The customer receives an email confirmation about the order noted and payment received with an order tracking number.
- A sales order is created, and items are allocated from the company’s inventory, again, either manually or function through OMS.
- The volume of orders details are sent to the company’s warehouse. Product or services availability is confirmed, and then goods are picked, packaged, and shipments are undertaken by the warehouse team.
- Customers receive confirmation that the order has been dispatched.
- The customer receives their order, and customer satisfaction is ensured.
- If required, the customer may raise an issue by contacting the company.
- If any issues are raised, they are resolved either by replacing the product, issuing a refund, or offering other solutions.
- Finally the company can check for a customer feedback and review. It can offer some reorder points to customers too.
Advantages of an e-commerce order management system on Adobe Commerce
An effective Order Management System streamlines the whole virtual business process. Check out how Order Management System on Adobe Commerce improves your business functionalities and sales and also ensures customer satisfaction:
- Automating manual processes to enhance customer experience
The first and most important benefit of an order management system on Adobe Commerce is that it enables your team to automate repetitive processes such as customer data handling, reporting, processing orders, updating inventory levels, tracking delivery process, and managing returns.
Most good order management system platforms will integrate with all existing eCommerce software, eliminate manual processes and improve your overall operations.
- Improves inventory accuracy
An Order Management System that includes inventory management systems offers dramatic improvements to your warehouse performance. It monitors inventory levels and anticipates stock levels based on critical key performance indicators. Allocating and reallocating stock, adding a free SKU, auto-updating customer fields, invoicing orders, updating shipping methods, and generating shipping labels are among other numerous actions.
- Enables omnichannel selling
Today consumers expect an integrated and cohesive omnichannel retail experience while shopping online. Automated order entry, processing, social media marketing and multiple shipping channels ensure that the customer experience is consistent, irrespective of where they purchase from.
- Faster Delivery and order fulfilment
The top order management system helps in avoiding processing delays. It also offers integrations with leading shipping partners, allowing users to manage their shipping carriers, thus ensuring the highest quality of service for customers.
- Improve scalability of systems
To stay competitive in the market, eCommerce stores need scalable solutions. Order management system encourages long-term scalability by creating more integrated supply chains. It permits businesses to customise their services based on their changing needs. Adobe Commerce proffers agility at scale with customised order management workflows, allocates back orders, integrated POS, and more for meeting most customer expectations.
Key features Adobe Commerce brings to retailers
An efficient e-commerce order management system organises various services to remove the complexity faced by manual processes.
- Replace manual processes with mechanisation
- Work on every sales channel
- Unlimited order volumes
- Offer real-time view on inventory
- Forecast replenishment effects
- Provide insights into best-selling inventory, sales channel, product, and customer behaviour
- Extensible integration capability
In short, the order management system on Adobe Commerce optimises the speed and accuracy of the entire purchase process and enhances the customer experience, grows your brand reputation, reduces the number of unhappy customers, boosts your credibility, and gives your business an edge over your competitors.
It eliminates human errors, boosts delivery capacity and speed, simplifies multi-channel sales management, and predicts future trends with precision providing unparalleled satisfied customers.
References
#1 retail operating system – for multichannel Ecommerce. Brightpearl. (2022, April 14). Retrieved May 5, 2022, from https://www.brightpearl.com/
the easiest way to manage customer service. built for DTC Brands. Richpanel. (2022, April 25). Retrieved May 5, 2022, from https://richpanel.com/
