Tips to effective eCommerce Store Management

eCommerce has seen enormous changes in the last decade. eCommerce or internet commerce is a business model that means selling or buying goods online. eCommerce store management is the process of improving your site’s user experience (UX) and managing all the aspects of your online business, from customising your eCommerce platform to customer management to inventory, shipping, and fulfilment, day-to-day business activity — and so much more. 

eCommerce management services

Listed below are some eCommerce management services for successful online businesses:

1.     Integration of Google analytics

2.     Programming of new features as and when required

3.     Immediate elimination of bugs

4.     Creating and posting advertisements and promotions

5.     Timely SEO upgrades

6.     Social media marketing

7.     Unlimited product listing

8.     Share information related to product and services

9.     Routine checks for site security

6 ways to improve your customer experience for your eCommerce store.

Since an eCommerce site is customer-centric, you must know what exactly your target customers’ requirements are. High surfing speed, great design, good content, high number of product choices, speedy product shipping, optimised payment options, automated processing, advanced UIs, and so on are a few important customer requirements. To improve your user experience, try out these ways. 

1. Delight Your loyal Customers

When the customer retention rate increases by 5%, the profits increases by at least 25%. Provide a seamless customer experience with delightful ideas such as email rewards or loyalty points which can be redeemed later, thank you emails after shopping, or free gifts such as t-shirts, mugs, or keychains along with the order.

2.  Build a Community

A community is a group of people who are your fans or loyal to your products. Social networks and email are the main channels to build a community. Encourage your community to leave reviews and ratings on your product description pages.

3. Pull Up Your Social Media Game

Social media allows eCommerce brands to create brand awareness. Address each query and customer reviews whether positive or negative on Facebook, Twitter, Instagram, etc.

4. Impactful Content Strategy

Strong content marketing helps your shoppers to solve their buying issues as they can relate well to social proof on the landing page like blog posts, tips, interviews, video sharing’s, and 3D product images  before making the purchase decision. 

5. Provide an Omnichannel experience

Omnichannel eCommerce marketing can greatly increase your conversion rate as your customers are present across all channels on the internet. Incorporate live chat, chatbots, 24*7 customer service and, widgets on your website to communicate with your customers in real-time. 

6. Personalised Customer Experience

The era of personalisation has evolved. Incorporate personalised emails, personalise the shopping experience based on the entire customer journey, and personalised product recommendations based on the user’s location, google shopping, and browsing history.

Role of Google Analytics in eCommerce websites

Google Analytics lets you track your website visitors, generate potential business leads, enhance the website performance and measure the results of individual campaigns in real-time.

With Google Analytics you can also optimise your online business, revamp your website or modify content that is not converting well, generate crucial keywords for SEO, and most importantly it helps in data generation for your online businesses. 

Why are Integrated eCommerce Management Solutions necessary?

Whether it is a start-up, small business, or an established brand — eCommerce management system is always complex. Here are some of the specific advantages of eCommerce management solutions which when integrated with your eCommerce platforms make the workflows easier and more efficient.

1.Maintain accurate customer data.

In today’s omnichannel world, your customers are all over the internet across multiple channels. You need a single view of the customer journey across various lines of business to improve your ability to market to them, provide the shopping experiences they want, and improvise your products and services as per customer demand.

2. Maintain inventory levels.

Visibility of your inventory when you have multiple sales channels or warehouses is very crucial. eCommerce solutions help you sync your inventory across channels and gain full visibility in real-time.

3. Help expand to other sales channels.

With the singular view of your customers and inventory levels, and even the results of your digital marketing, social media marketing, email marketing and influencer marketing and other advertising efforts, you can expand to other sales channels, and marketplaces like Amazon or social platforms like Facebook and Instagram. 

4. Reduce human error.

The lesser the human intervention by your systems, the less possibility for errors. Thus many eCommerce operators now choose to use a third-party integration to coordinate systems and automate data transfer. 

4. Some Solutions to Help eCommerce Business management

Some of the most vital third-party integrations you can use for your eCommerce business are Inventory management, Order management, Shipping, and Customer management.

Let’s Conclude

For the best eCommerce features and integrated solutions, create your site on Adobe Commerce, a seamless platform and outright eCommerce solution provider for online organisations.

While you don’t need every tool or solution at the start of your business, you must keep up with modernising your tech stacks for growth in your online sales and sales channels. 

 


References:

https://www.swifterm.com/how-to-use-google-analytics-for-ecommerce/

https://www.bigcommerce.co.uk/articles/business-management/

https://www.builderfly.com/what-is-ecommerce-store-management/

https://www.moengage.com/blog/7-ways-to-improve-customer-experience-for-your-ecommerce-website/

 

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    Author avatar
    Minal Jain
    https://247commerce.co.uk
    Senior Content Writer

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