Wow Camping

Replatforming to Magento and Expanding Sales Channels


Wow Camping




Magento Implementation
247 CloudHub Integration
Online Marketplaces
Performance Optimisation


End-to-end connectivity between Magento and CloudHub is providing Wow Camping the agility they need to support ambitious growth plans.

When Wow Camping’s ecommerce platform began to show the tell-tale signs that it was in need of an upgrade, the company turned to 247 Commerce and Magento to build a powerful, scaleable and flexible new platform to connect their digital systems to and orchestrate data flows across the business.


WOW Camping is an online specialist offering high quality camping equipment and outdoor clothing and footwear at affordable prices.

In 2015, Wow Camping realised that too many of their order management tasks were manual which was proving to be both time-consuming and distracting for a team trying to realise ambitious growth plans. They had outgrown their ecommerce platform which had become inefficient and was struggling to meet capacity.

When they decided to upgrade their ecommerce platform, they needed a powerful but flexible ecommerce solution which could connect seamlessly with their EPOS system, payment processor and shipping services, as well as support plans for expansion into marketplaces like Amazon and eBay.


247 Commerce completed a thorough analysis of Wow Camping’s current and future requirements and recommended a solution that would provide end-to-end connectivity between their online store, EPOS and fulfilment systems and selected marketplaces.

We recommended Magento’s Community platform, the world’s most powerful and agile ecommerce system to create a modern, lightening-fast shopping experience that attracts customers and inspires loyalty. Magento’s flexible architecture would also give Wow Camping the ability to deploy other best-of-breed retail software solutions as and when they were required in future.

Integrating Magento’s platform with 247 CloudHub, our proprietary Integration Platform as a Service solution (IPaaS), meant the new system was capable of providing a single customer view of activity across all sales channels, a clear picture of how products were performing, and gave staff the ability to easily and quickly list and manage orders from Amazon, eBay and other marketplaces.


247 Commerce created a fully integrated ecommerce solution for WoW Camping which enables data to flow seamlessly throughout the business, the highlights of which include:

  • Automating order and fulfilment workflows
  • Secure payment options
  • Flexible pricing options
  • Efficient shipping solutions including returns, refunds and exchanges
  • Improved stock visibility
  • Targeted promotions
  • Reliable order synchronisation
  • Improved customer service
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