Magento 2 has been giving merchants the opportunity to grow their brands using advanced ecommerce technology since it was first released. By combining rich, built-in features with performance enhancements and an upgraded suite of marketing tools, the Magento 2 platform continues to deliver the industry’s leading e-commerce solution.
Powered by the advanced platform capabilities, a growing number of Magento merchants are moving their online stores to the newest version. Take a look at the best Magento 2 websites to see how the platform has transformed customer experiences and accelerated business growth across multiple vertical sectors:
1. Tom Dixon
Iconic British Furniture Designer Tom Dixon saw the need for an eCommerce site that could visually express his brand while delivering an immersive customer experience. Magento Commerce 2 empowered the brand’s passion and creativity and apply it to the online experience. High quality content and imagery drive the look and feel of the new site, which is structured around specific customer experiences: Shop, Spaces, and Stories. ‘Shop’ was designed toward the idea that customers should never be too far away from product details and their shopping cart. ‘Spaces’ was inspired by the concept that interior designers and their customers want to see products in restaurants, hotels, offices, and bars. Using Magento Commerce, the brand created its own version of Pinterest to showcase the products in real world spaces. ‘Stories’ is a modern approach to traditional brand-focused blogs, driven by customer demand for rich content that puts products into context. The overall effect allowed Tom Dixon to create a best-in-class shopping experience that allowed his customers to immerse themselves in each family of products and material groups.
2. Cox & Cox
The fast-growing online homeware, furniture, and textiles retailer realized they needed to upgrade their Magento Commerce 1 to support their progress. To streamline their eCommerce store, Cox & Cox needed a flexible, powerful platform packed full of features. The brand decided to upgrade to Magento Commerce 2 in August of 2016. While upgrading their technologies, Cox & Cox can take advantage of the new web design at the same time. The webstore with visual, structured navigation and simple Magento 2 checkout, is now easier to use and navigate while showing off beautiful imagery. Accordingly, the new site experienced an increase in average session duration, and a 36.5 percent increase in pages per session.
The healthy snack brand Graze needed a platform that provides the flexibility for them to best control the user experience, without completely handing over the keys to one of the SaaS players. The brand selected Magento Commerce 2 in 2015. To create a seamless multi-channel online shopping experience, Graze chose to leverage the responsive Luma theme. They also created a custom integration that allowed customers to seamlessly login and checkout using existing Graze credentials. In addition, the Graze team use Magento Admin tools to take full control over all aspects of the site including management of products, merchandising, and site content. This made it easier to add configurable products, and track inventory levels. As a result, the new site successfully generated £3m in incremental sales revenue in the first 12 months.
4. Sigma Beauty
The beauty innovator Sigma Beauty planned to rebrand their entire site starting in 2018. Their current platform is not flexible enough to support their aggressive revenue goals for the years to come. Sigma Beauty saw the need for a scalable platform to get them to market fast and create an engaging experience for both beauty enthusiasts and global retailers. That’s the reason why they chose Magento 2 for rebranding both their B2C and B2B online experiences. Moving to the new B2C site, they reduce load times to 3+ seconds faster and the improved site performance enabled images to render quickly. To streamline online experience for their B2B customers, Magento Commerce 2 enables the brand to offer different prices on separate storefronts which can be managed from one admin panel. This improved customer experience keeps Sigma Beauty’s shoppers engaged and reduce 15% in bounce rate.
For a fine jewellery company with a long history like Boodles, keeping up with modern trends and latest technology is a must. Their existing platform was holding Boodles back and didn’t support an omnichannel experience. The new website needed to connect the Boodles in-store and online experience, making it easy for customers to view specific pieces online and book in-store appointment directly to store staff. So it was crucial for Boodles to upgrade to Magento 2 Open Source platform. The upgrade would enable a mobile-first brand redesign while boosting site speed, and allowing Boodles to expand into new, global markets. Magento 2 drives Boodles users from browsing high-value jewels online to making an appointment for an in-store viewing. Since upgrading to Magento Open Source 2, Boodles’ total sales revenue rose by 175 percent.
6. Neom Organics
The skincare company Neom Organics London wanted to improve the site’s visual design and connect their online and in-store experiences while supporting their aggressive growth targets. That’s when they decided to upgrade to Magento Commerce 2. The platform allows Neom to manage their store better and improve efficiency at the same time. The new store was optimized for mobile-friendly navigation, and a ‘mini shopping basket’ that pops out without disturbing the shopping process. Since its relaunch, the brand has seen significant improvements in site traffic, conversion rates, and overall customer experience. Thanks to the new webstore, Neom generated over tripled the previous season’s Black Friday sales.
7. Kurt Geiger
British fashion footwear retailer Kurt Geiger selected Ninewest.co.uk as the first property to move to the Magento Commerce 2 platform due to its performance and scalability. They needed to deliver a highly personalized site that could scale to support their growth goals, while providing a unique online shopping experience. Magento Commerce 2 allowed Kurt Geiger to leverage the new checkout process “out-of-the-box” and enhance shopping experience. It was exactly what the team needed to remove a known conversion barrier by making “guest checkout” the assumed preference for the shopper. The responsive design reference themes were also a big bonus for Kurt Geiger’s in-house designers. They love the themes because the designs are flexible and easy to implement.
8. Vink VTS
The plastics company Vink VTS is part of Vink Holdings, a federation of more than 100 independent businesses in 16 European countries. In 2016 Vink Holdings decided to upgrade their eCommerce operations using Magento platform. The new platform would need to be compatible with multi-domains and multi-stores while managing the complex price structures of each individual company. As a result, Vink VTS was moving from a costly and ineffective solution directly to Magento Commerce 2. The new platform allows customers to see all deliveries, orders, and invoices. They can also see the real-time delivery date of their order, price, handling, and transport costs. With Magento Commerce 2, their dynamic pages can show real-time information in under two seconds. With their B2B operations easily accessible online, Vink VTS reduced the load of calls to their internal sales team, while improving online sales and stock inventory turnover.
And there it is; our list of the best Magento ecommerce website designs. If you think we’ve missed out on some great Magento sites, let us know in the comments below as we always appreciate stunning design, especially when applied to ecommerce.