Have your own branded website under your URL address fully powered by the eCommerce experts: Amazon.
Amazon Webstores are hosted on the same infrastructure that hosts all Amazon shopping websites. They have integrated the latest security technology including a dedicated, VeriSign secure socket layer (SSL) certificate to ensure all sensitive customer and payment data is encrypted. Your complete website structures will be hosted on Amazon’s world-leading cloud computing infrastructure, so you don’t have to worry about buying new servers and software as the business continues to grow.
Amazon is the perfect eCommerce partner for three simple reasons:
- They hold industry-leading uptime, reliability and security.
- Any risks for fraud and charge-backs are fully absorbed by Amazon as part of the payment process.
- All Amazon features are tried, tested and proven to attract and retain traffic, increasing conversion.
Sales growth is the ultimate measure of online business success. From Search Engine Optimization to merchandising widgets and comprehensive analytics, Amazon Web Store gives you the tools and features you need to drive traffic, improve conversion and encourage repeat purchasing without large up-front costs.
Drive Customers to your Website
Amazon WebStore helps you drive customers to your site with Search Engine Optimization, Comparison Shopping Engine management, Email Marketing and Search Engine Marketing. WebStore improves the natural search results for your products by automatically submitting your product data to Google Product Search and your XML Sitemaps to major search engines for instant indexing. WebStore also enables you to manage content rich data feeds on multiple comparison shopping engines. Amazon have formed relationships with key providers to bring industry-leading marketing capabilities. WebStore’s email marketing offers a seamless customer opt-in for email communication, upload of customer email lists for targeted marketing, and measurement of email campaign performance.
Using Amazon Webstore as your eCommerce platform provides your site with the promotional tools and merchandising features that shoppers use on Amazon’s main retail site. Everything from Recommendations to Bestsellers and Recently Viewed Items, the carousel of “drag & drop” merchandising widgets is designed to drive sales and increase average order value. Partnering with Amazon also means that you can make available their ratings and review technology. From day one, your entire catalogue will be able to accept customer ratings and reviews, a key driver for increased order conversion.
Amazon Selling Coach
The Amazon Selling Coach is a unique advisory tool that takes advantage of Amazon’s vast online retailing experience. Amazon Selling Coach automatically examines all aspects of your Amazon WebStore (catalogue, sales, customer search behaviour, traffic sources, etc.) and guides you with actionable suggestions on how to improve your business (improve item data quality, maintain inventory for popular items, expand catalogue, identify cross-selling opportunities, etc.).
Track and Optimise your business performance
Amazon WebStore provides a unified seller administration environment called Seller Central, where you can analyse product and sales, monitor inventory levels and track sales across additional channels including phone, in-store order and on Amazon Marketplaces. In Seller Central, you can readily access the reports you need to optimize your business performance.
The plaftorm is also integrated with Omniture Site Catalyst – a sophisticated analytics tool that includes detailed reporting on traffic, conversion, products, pages, and visitor profiles. It provides customer segmentation capabilities, and supports detailed fallout analysis. For basic web analytics tracking, WebStore also fully integrates Google Analytics.
Amazon Websotre is the perfect platform for even large enterpize due to the unqiue customizable features and freedom of scalability. Why not take a look at some of our previous webstore work for inspiration.