Repricing Inventory

Compete

Our “Compete” module allows you to contrul how your prices are managed on the Amazon marketplace across all the countries and accounts you have integrated with 247 CloudHub. Our specialist software continually checks for any changes to competing seller prices, new sellers entering the market for a specific ASIN and those leaving or becoming out of stock. We also track and provide data relating to competitor feedback, product availability and information as to which seller is winning the much coveted “Buy Box” on Amazon.

Please refer to section – Compete Rules and Preferences to configure your Compete module before proceeding with the below options.

Adding Products into Compete 1 by 1

Go to Compete > Re-Pricing Inventory. This is a summary page of all ASINs imported / added into 247 CloudHub that are to be re-priced. Any SKU’s uploaded within the “Optimise” module set as “Fixed Price” will still show in this dashboard but with a MIN and MAX price of £0.00. These will not be submitted to Amazon:

Click here to open Re-pricing Inventory page.

To create a product just for re-pricing within Compete, click on the “Add New” button to the top left of the screen.

From your Amazon inventory or directly from its product page on an Amazon site, please provide the ASIN, EAN, ISBN or UPC for the item you wish to re-price against. If using Amazon ASIN it can be found as below on an Amazon product page:


Copy paste this into the “Enter ASIN here” box in Compete then select the Amazon account integrated with 247 CloudHub you wish to add this ASIN to for re-pricing. If you wish to use a Barcode Scanner and want to search and add using EAN/ UPC or ISBN you could do so by selecting the dropdown that is pre-selected to ASIN.

Select “Go”.

Compete will then pull in the product details from Amazon including image. At this point it is important you check the details are correct and you are matching to the correct item in the Amazon catalogue, especially if using EAN or UPC as a reference to pull in Amazon catalogue data due to potential matching errors with incorrect EAN’s linked to a product.

Next, provide your own SKU reference based on your internal stock code, confirm the item’s condition and specify your MIN and MAX pricing parameters Compete should work between based on the rules you have set within Configure.

If you are shipping this item into Amazon for Fulfilment (FBA) it is important you select the “FBA Product?” check box so it can be identified and the relevant FBA specific rules applied as per those set in Configure.

Once complete, click on the “Add Product” button which will add it to the Compete inventory and immediately enable it for Amazon re-pricing.

Importing Compete Products in Bulk

If you have a large inventory you wish to integrate with Compete, it may be quicker to import the items in bulk. To do this go to Compete > Repricing Inventory.

Click on the “Import Inventory” button on the top left hand side of the screen. A pop up box will appear.

In the Email Address box, provide the address you wish the Import status and Error report email to be sent to. For it to be sent to multiple email addresses separate each with a comma.

Click on “Download Sample Product Import File” to download the import template which you can populate with your inventory data. The culumns in the file should be completed as fullows. All data fields are mandatory:

  • SKU – your internal Stock Keeping reference
  • ASIN – the Amazon Standard Identification Number. This can be cullected for all the products in your Amazon inventory in Seller Central by going to Inventory > Inventory Reports and downloading an “Active Listings Report”.
  • Title – your product’s title as per displayed in your Amazon inventory.
  • Categorycode – the category number where your product is listed to within the Amazon Catalogue. See the second worksheet “CategoryCodes” for a breakdown of each Amazon category and their relevant numbers for input.
  • Item Condition – the item condition number you are listing against for the ASIN on the Amazon catalogue. See the third worksheet “ItemConditionCodes” for information relating to which Item Condition code you should use.
  • Min Price – the minimum price you wish to sell your product at when competing against sellers on the specific ASIN.
  • Max Price – the maximum price you wish to sell your product at when competing against sellers on the specific ASIN.
  • Account Code – the account code your product is listed to. Refer to Configure, section 1.10 for further information. Your Amazon account code can be found in Configure > Marketplace Accounts > Amazon if it is already added to 247 CloudHub.
  • Quantity – the stock held and being declared to the Amazon marketplace for that specific product. Data provided on this is purely for reporting purpose and quantity is not updated on Amazon or into Optimise module.
  • Fulfilled by Amazon – is the product fulfilled by Amazon or by you the merchant. If by Amazon choose “Yes” if by you the merchant select “No”
  • Repricing Profile Code – allows you to assign different re-pricing rules for chosen groups of products. Once each rule is created in Configure > Compete Rules and Preferences a number is given to each rule type which can then be applied to this culumn at a single product level.

Once the file is populated, drag and drop it onto the import inventory window in Compete or choose the “selecting one” link to browse for the file.

Click on “Import to Inventory”. You will receive a message confirming the import is successful on the browser window.

Once the import is complete you will receive an email confirmation of its status and any Errors which need correcting for the items to be added successfully.

If the errors are addressed as per the report the same upload file can be submitted to update the Compete inventory correctly.

Amazon Re-Pricing Inventory Screen

This is a summary screen listing all inventory available for re-pricing. It is possible to search for an item by keyword in its title, SKU or ASIN by using the search box in the top right hand side of the screen.

Items can also be selected for deletion by clicking the “Remove” button. This will delete all data held in Compete and stop the ASIN deleted from being re-priced on Amazon for the specific account it is assigned to. Deleting a product from Compete will not delete the product from Amazon or from Optimise.

The “Amazon Account” drop down lets you toggle between the inventories held in multiple accounts if you have more than one integrated with 247 CloudHub.

In the inventory table the fullowing culumns are given:

  • Account Name – your Seller Account Name the ASIN is found on “Seller Account ABC – Germany” for example as per the names given in Configure when creating the Seller Account.
  • SKU – your internal Stock Keeping Unit code.
  • ASIN – the Amazon Standard Identification Number associated with the product on the Amazon catalogue. This is clickable and will take you to the Product Re-Pricing Screen for that specific ASIN (see section 4.4).
  • Title – the item’s title as per the Amazon catalogue.
  • Min price – the minimum price given for a product to be reduced in price to.
  • Max price – the maximum price given for a product to increase in price to.
  • Last Uploaded Price – the last calculated selling price within your Min and Max pricing parameters submitted to Amazon. This does not include shipping costs.
  • Price Change Time – the time the last uploaded price was sent to Amazon for processing. You can keep refreshing your browser screen to view updated information in real time for prices being calculated for updating on Amazon.
  • Competing With – the merchant ID of the seller who you are competing with based on the pricing adjustment made in the last Price Change.
  • Your Price + Shipping – the total landed price of your product submitted to an ASIN on Amazon based on the last upload to Amazon.
  • Competition Price + Shipping – the total landed price of your competitor on an ASIN downloaded from Amazon.

Product Re-Pricing Screen

This page provides a complete breakdown of all product and competitor details for a specific ASIN.

Click here to open competitor details of a specific ASIN.

From here based on reviewing key metrics such as sales rank or competitor data, you can change your MIN and MAX price and save changes. This will immediately send the product to Amazon for re-pricing based on the new parameters you have set.

The first table provides specific information relating to the individual ASIN you have clicked on:

  • Sellers Store Name – your own Merchant ID
  • Account Name – your Seller Account Name the ASIN is found on “Seller Account ABC – Germany” for example as per the names given in Configure when creating the Seller Account.
  • Product Name – the product’s title as on the Amazon Marketplace
  • SKU – your internal Stock Keeping Unit code
  • Item Condition – the item condition level given to be submitted to Amazon usually “Used, Reconditioned or New”
  • ASIN – the Amazon Standard Identification Number associated with the product on the Amazon catalogue.
  • Category – the Amazon category your product is listed in.
  • Sales Rank – the ranking position based on total sales of the product since it was created on the Amazon catalogue within a category. This dictate’s an ASIN’s position in Amazon search.
  • Buy Box Price – the last recorded price winning the “BuyBox” on Amazon for the specific ASIN.

This page also shows details of your currently listed price for a specific ASIN and date/time information for when the last price was uploaded by 247 CloudHub’s Compete module.

For each ASIN a table is also given detailing the pricing situation of all competitors selling the specific product. It details the fullowing:

  • Competitor – the Merchant ID of the competitor you are selling against on the ASIN.
  • Price – the competitor’s selling price for the ASIN.
  • Shipping – the competitor’s shipping cost charged.
  • Total Price – the competitor’s total landed cost (item cost + shipping) for the ASIN. This is the price that governs whether a merchant will win the buy box or not.
  • Featured Merchant – this confirms whether the seller although may not be winning the buy box but still may be featured on the Amazon product detail page as “More Buying Choices”.
  • Buy Box Status – details which of the competitors are winning the Buy Box.
  • Feedback Score – confirms the % positive feedback received by the competitor within the last 12 month period.
  • Availability – confirms if the seller is offering a standard “NOW” based on Amazon predefined 2 working day dispatch requirements or an extended lead time for shipping.
  • Fulfilment – whether the item is fulfilled by the Merchant (seller) or by Amazon (FBA).
  • Shipping Domestic – whether the competitor is shipping domestically to the locale the ASIN is listed to.
  • Shipping International – whether the competitor is offering international shipping options for the specific ASIN.

Amazon Re-Pricing Inventory Graphical Dashboard

This screen provides a full overview at an account level of all Amazon seller accounts enabled for use within the Compete module. Each box is titled with the specific seller account name as provided at setup within the Configure module. It provides a snapshot of re-pricing activities as fullows:

  • Last Updated At – the time at which the report was last updated. You can keep refreshing your browser screen to view updated information in real time.
  • Total Items at Min Price – the number of ASINs being suld at MIN price. This presents an opportunity for reviewing the MIN price where possible in order to compete further and gain more sales.

Total Items at Max Price – the number of ASINs being suld at MAX price. These ASINs can be reviewed with the potential of increasing price, achieving higher profit margin on sales where price competition is weaker.

  • My Feedback Score – the number of feedbacks the seller account has received in the last 12 months.
  • My Feedback Rating – the % positive feedback the seller account has received in the last 12 months.
  • of Items Without Competition – the number of ASINs you are listing against where there are no competing sellers. These products are a prime opportunity to review pricing with a view of increasing to grow profit margins.
  • of Items In Stock (MFN) – the number of ASINs in your inventory with a positive stock quantity where you are fulfilling the items.
  • Total Number of Price Changes by Competition in Last 24 Hours – this is the total number of price changes received by our system across your entire inventory for the specific account where a decision has been made whether to adjust price up or down based on your Compete rules set.

Click here to open Re-pricing Dashboard page.

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