As the anticipation of Black Friday looms large, businesses across the UK are meticulously gearing up for the biggest shopping event of the year. The competition is fierce, and it’s not just about slashing prices; it’s about delivering an impeccable online experience to convert that fleeting visit into a loyal customer. For e-commerce businesses seeking that winning edge, partnering with a specialised Adobe Commerce development agency is essential.

Why Adobe Commerce?

Adobe Commerce, formerly known as Magento, is a comprehensive e-commerce platform that caters to the dynamic needs of modern retailers. Its robust architecture, scalability, and extensive feature set make it an ideal solution for businesses aiming to handle the massive influx of Black Friday traffic seamlessly. Here’s why Adobe Commerce stands out:

  • Scalability: Adobe Commerce is designed to handle high traffic volumes without compromising on performance.
  • Customisation: Its open-source nature allows for extensive customisation to meet your brand’s unique needs.
  • Security: Built-in security features ensure data integrity, essential during high-stake sales events like Black Friday.

The Role of a Development Agency

An experienced development agency brings a wealth of expertise to the table, ensuring your Adobe Commerce website is prepared for Black Friday. Their support includes:

  • Performance Optimisation: Fine-tuning your website’s performance to ensure fast load times and a seamless shopping experience.
  • Custom Features: Developing custom modules and extensions tailored to your business needs.
  • Scalability Planning: Ensuring your infrastructure can handle increased traffic without disruption.
  • Security Enhancements: Implementing advanced security measures to protect customer data.

Key Subtopics for Black Friday Success

  1. Personalisation & AI: Leveraging Adobe’s AI capabilities for personalised recommendations that boost conversions.
  2. Mobile Commerce: Ensuring your site is mobile-optimised, as over 50% of Black Friday purchases are expected to be on mobile devices.
  3. Omnichannel Experience: Integrating online and offline channels for a unified customer journey.
  4. Advanced Analytics: Using Adobe Commerce’s analytics tools to make data-driven decisions for Black Friday.
  5. Customer Retention Strategies: Implementing features like loyalty programmes and personalised emails to turn Black Friday shoppers into long-term customers.

Important Statistics

  • Conversion Rate Increase: Websites optimised for Black Friday often see a conversion rate increase of up to 25%.
  • Traffic Surge: Traffic can spike by up to 500% during Black Friday, necessitating robust infrastructure.
  • Mobile Commerce Dominance: Mobile transactions accounted for over 60% of e-commerce sales on Black Friday 2023.
  • Average Order Value: Adobe Analytics reports that average order values can increase by up to 30% during Black Friday.


For UK-based businesses aiming to excel in the highly competitive Black Friday landscape, partnering with a skilled Adobe Commerce development agency is a strategic move. With their expert guidance, you can ensure your website is not just ready to withstand the traffic surge but also equipped to convert visitors into loyal customers. The stakes are high, but with the right support, the rewards are even higher.

Ready to take your e-commerce business to the next level? We’re here to help you succeed in the digital marketplace. Whether you’re looking to launch a new online store or optimize an existing one, our team at 247Commerce has the expertise and solutions to meet your needs.


Phone: +44 20 4547 9292

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