With Black Friday fast approaching, e-commerce businesses across the UK are leaving no stone unturned to maximise sales during the most crucial shopping season of the year. To stand out in a crowded digital marketplace, it’s imperative to partner with an expert Adobe Commerce support development agency that can not only optimise your website for conversions but also help you leverage tools like Google Ads effectively.

The Power of Adobe Commerce

Adobe Commerce is a powerhouse platform known for its flexibility, scalability, and rich feature set. It’s a preferred choice for businesses that require a robust e-commerce platform to handle the influx of Black Friday traffic. Key advantages include:

  • Scalability: Effortlessly handle high traffic during peak sales.
  • Personalisation: Offer customised shopping experiences to your customers.
  • Security: Advanced security features protect sensitive customer data.

How a Development Agency Can Help

A development agency specialising in Adobe Commerce provides comprehensive support, ensuring your website is optimised for the busiest sales period of the year. Key areas of focus include:

  • Performance Tuning: Ensuring swift load times and smooth transactions.
  • Custom Modules: Tailoring features to fit your unique business needs.
  • Traffic Management: Preparing your infrastructure for a surge in visitors.
  • Security Improvements: Enhancing security to safeguard customer data.

Leveraging Google Ads for Black Friday

Integrating Google Ads with Adobe Commerce can give your business the visibility it needs to stand out on Black Friday. A development agency can assist in:

  1. Campaign Strategy: Crafting campaigns that align with your Black Friday goals.
  2. Keyword Research: Identifying high-performing keywords to target your audience effectively.
  3. Ad Extensions: Adding extensions like sitelinks and callouts to improve ad performance.
  4. Dynamic Remarketing: Showing personalised ads to previous visitors to encourage repeat business.

Key Subtopics for Viral Success

  1. Mobile-First Experience: With over 60% of Black Friday sales projected to come from mobile devices, optimising your mobile experience is crucial.
  2. Advanced Analytics: Using Adobe Commerce’s analytics tools to track and refine your marketing efforts in real-time.
  3. Multichannel Marketing: Seamlessly integrating your Google Ads campaigns across all digital touchpoints for consistent messaging.
  4. Customer Journey Mapping: Understanding customer behaviour to tailor the shopping experience accordingly.

Important Statistics

  • Google Ads Impact: Google Ads can contribute up to 30% of e-commerce revenue during Black Friday.
  • Mobile Traffic Surge: Mobile traffic increases by approximately 45% during Black Friday sales.
  • Click-Through Rate (CTR): Well-optimised Google Ads campaigns see a CTR increase of up to 20% during Black Friday.
  • Average Order Value (AOV): Google Ads-driven purchases typically see a 15% increase in AOV on Black Friday.


For UK-based businesses looking to make the most of Black Friday, collaborating with an experienced Adobe Commerce development agency is a strategic investment. Such an agency can help you build a resilient, high-performing website and also guide you in creating impactful Google Ads campaigns that drive traffic and boost conversions. By leveraging their expertise, you can transform your Black Friday sales strategy into a winning one.

Ready to take your e-commerce business to the next level? We’re here to help you succeed in the digital marketplace. Whether you’re looking to launch a new online store or optimize an existing one, our team at 247Commerce has the expertise and solutions to meet your needs.


Phone: +44 20 4547 9292

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