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Optimising Magento performance is crucial for providing a seamless shopping experience, improving conversion rates, and ensuring customer satisfaction. Here are some effective performance optimisation tips for your Magento store:

1. Enable Caching

1.1 Full Page Cache (FPC)

  • Magento 2 Built-In Cache: Enable Full Page Cache in Magento 2 to reduce the load time of pages.
  • Varnish Cache: Configure Varnish Cache as a reverse proxy to serve cached content faster.

1.2 Browser Caching

  • Leverage Browser Caching: Configure your server to specify how long browsers should cache resources.

2. Optimise the Database

2.1 Database Indexing

  • Regular Indexing: Ensure that database indexing is up-to-date to improve query performance.

2.2 Database Cleanup

  • Remove Unused Data: Regularly clean up logs, expired sessions, and other unnecessary data from the database.
  • Optimise Tables: Use tools like phpMyAdmin or command-line utilities to optimise database tables.

3. Content Delivery Network (CDN)

3.1 Implement a CDN

  • Use a CDN: Implement a Content Delivery Network such as Cloudflare or Amazon CloudFront to serve static content (images, CSS, JavaScript) faster to users based on their geographic location.

4. Optimise Images

4.1 Image Compression

  • Compress Images: Use tools like TinyPNG or Magento extensions to compress images without losing quality.
  • WebP Format: Consider using WebP format for better compression and faster load times.

4.2 Lazy Loading

  • Lazy Load Images: Implement lazy loading to defer the loading of off-screen images until the user scrolls to them.

5. Minify and Merge CSS/JS Files

5.1 Minification

  • Minify CSS and JavaScript: Reduce file sizes by removing unnecessary characters like spaces and comments.

5.2 Merging

  • Merge Files: Combine multiple CSS and JavaScript files into single files to reduce HTTP requests.

6. Enable Flat Categories and Products

6.1 Flat Catalog

  • Flat Categories and Products: Enable flat catalog categories and products to reduce the complexity of SQL queries and improve load times.

7. Utilise Magento’s Built-In Performance Tools

7.1 Magento Profiler

  • Enable Profiler: Use Magento’s built-in profiler to identify and debug performance bottlenecks.

7.2 Production Mode

  • Set to Production Mode: Ensure your Magento store is running in Production Mode for better performance. This disables developer features and enables full-page caching.

8. Server Optimisation

8.1 PHP Configuration

  • Update PHP: Use the latest stable version of PHP that is compatible with Magento for improved performance.
  • OPcache: Enable OPcache to cache precompiled script bytecode in memory.

8.2 MySQL Configuration

  • Tune MySQL: Adjust MySQL configuration settings like query cache size and buffer pool size based on your server’s resources and database size.

8.3 Server Resources

  • Sufficient Resources: Ensure your server has sufficient CPU, RAM, and disk space to handle your store’s traffic and operations.

9. Use Asynchronous Indexing

9.1 Asynchronous Processing

  • Async Indexing: Enable asynchronous indexing to process index updates in the background, reducing the load on your server during peak times.

10. Monitor and Analyse Performance

10.1 Performance Monitoring Tools

  • New Relic: Use New Relic to monitor application performance and identify bottlenecks.
  • Google PageSpeed Insights: Analyse your site’s performance and get recommendations for improvements.

11. Optimise Third-Party Extensions

11.1 Review and Optimise Extensions

  • Extension Performance: Regularly review installed extensions and their impact on performance. Disable or replace poorly performing extensions.
  • Quality Extensions: Use well-coded, reputable extensions from trusted developers.

12. Implement Advanced Performance Techniques

12.1 Redis for Session and Cache Storage

  • Redis: Configure Redis for session and cache storage to speed up data retrieval and reduce database load.

12.2 ElasticSearch

  • ElasticSearch: Use ElasticSearch for fast and scalable product search functionality.

Conclusion

Optimising Magento performance involves a combination of server-side, application-level, and frontend optimisations. Regularly monitoring and maintaining these optimisations will ensure your store runs smoothly, providing a better user experience and potentially boosting sales.

If you need detailed guidance on implementing any of these optimisations or have specific performance issues, feel free to ask!

Ready to take your e-commerce business to the next level? We’re here to help you succeed in the digital marketplace. Whether you’re looking to launch a new online store or optimize an existing one, our team at 247Commerce has the expertise and solutions to meet your needs.

Email: hey@247commerce.co.uk

Phone: +44 20 4547 9292

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