In the complex landscape of e-commerce, selling physical products presents unique challenges that digital goods simply do not encounter. As a leading Adobe Commerce support development agency in the UK, we understand these obstacles intimately. We leverage the power of Adobe Commerce to help our clients overcome these hurdles, ensuring they can deliver exceptional service and maintain efficiency. This blog discusses three primary disadvantages of selling physical products online and how Adobe Commerce can mitigate these issues. We also delve into viral e-commerce trends and offer some essential statistics to consider.

1. Inventory Management Complexity

Managing physical inventory can be a logistical nightmare for many e-commerce businesses. Issues like overstocking, understocking, and handling returns require a robust system to manage effectively.

Adobe Commerce Solution:

Adobe Commerce provides advanced inventory management tools that automate stock level adjustments, integrate with supply chain logistics, and offer real-time visibility into inventory levels across multiple locations. This ensures businesses can respond proactively to changes in demand and reduce the costs associated with inventory mismanagement.

Key Statistic:

Studies show that improper inventory management is responsible for 53% of unplanned financial losses in retail.

2. High Logistics and Shipping Costs

Shipping physical products often involves complex logistics that can become cost-prohibitive. Handling, packaging, distribution, and transportation costs all impact the bottom line.

Adobe Commerce Solution:

Our agency utilizes Adobe Commerce to integrate efficient shipping and logistics solutions that optimize routes and reduce costs. The platform supports seamless integration with major shipping carriers and provides tools for calculating the most effective shipping strategies, potentially saving substantial amounts on logistics.

Key Statistic:

On average, shipping costs account for approximately 10% of the total expense for online retailers.

3. Customer Experience Challenges

The inability to physically interact with a product before purchase can deter customers and lead to higher return rates. This challenge is significant for industries where fit and feel are essential, such as fashion and furniture.

Adobe Commerce Solution:

Adobe Commerce enhances customer experience by supporting augmented reality (AR), high-quality imaging, and detailed product descriptions, which help bridge the gap between digital and physical shopping experiences. Additionally, easy-to-manage return policies and effective customer service tools within Adobe Commerce help maintain customer satisfaction and loyalty.

Key Statistic:

Return rates for online purchases are around 30%, significantly higher than the 8-10% for brick-and-mortar stores.

Viral Subtopics in E-commerce

The Impact of AI on Personalization

Artificial Intelligence (AI) is reshaping how businesses interact with customers by enabling more personalized experiences. AI can analyze customer behavior to provide tailored recommendations, predict trends, and automate customer service, enhancing engagement and satisfaction.

Sustainability in E-commerce

Sustainability is a growing concern among consumers. Adobe Commerce helps businesses implement sustainable practices, such as eco-friendly packaging solutions and highlighting green products, which can enhance brand loyalty and attract a more environmentally conscious customer base.

The Rise of Social Commerce

Integrating e-commerce with social media platforms is becoming increasingly popular. Adobe Commerce supports social commerce initiatives, allowing businesses to sell directly through social media channels, thereby reaching customers where they spend a significant amount of their time.


While selling physical products online comes with its set of challenges, the right tools and strategies can turn these obstacles into opportunities. As a premier Adobe Commerce support development agency in the UK, we are committed to helping businesses optimise their operations, enhance customer experiences, and achieve substantial growth. With Adobe Commerce, we equip our clients with the technology to succeed in the ever-evolving world of e-commerce.


Ready to take your e-commerce business to the next level? We’re here to help you succeed in the digital marketplace. Whether you’re looking to launch a new online store or optimize an existing one, our team at 247Commerce has the expertise and solutions to meet your needs.


Phone: +44 20 4547 9292

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