Navigating the Pros and Cons of Google Analytics with an Adobe Commerce Support Development Agency in the UK

In the rapidly evolving e-commerce landscape, data is invaluable for understanding customer behaviour and optimising business strategies. Google Analytics (GA) remains a leading platform for gathering insights. However, to fully leverage its potential, it’s essential to understand its strengths and limitations. Partnering with an Adobe Commerce support development agency in the UK can help businesses maximise the benefits while mitigating the challenges.

The Pros of Google Analytics

Google Analytics offers a suite of benefits that can significantly enhance e-commerce operations:

  • Comprehensive Data: Offers insights into traffic sources, user behaviour, and conversion rates, providing a holistic view of website performance.
  • Customisation: Allows for custom reports and dashboards, giving businesses tailored insights.
  • Integration: Seamlessly integrates with Google Ads and other Google services, enabling unified marketing strategies.
  • Cost: The standard version is free, making it accessible to businesses of all sizes.

The Cons of Google Analytics

Despite its many advantages, Google Analytics also has its challenges:

  • Complexity: Requires a steep learning curve for beginners, making it challenging to fully understand.
  • Sampling Issues: In large datasets, the free version may sample data, leading to less accurate insights.
  • Data Privacy: GDPR and other privacy regulations limit the extent of data collection.
  • Limited Data Retention: Free version stores data for only a limited period, which can affect long-term analysis.

How an Adobe Commerce Support Agency Can Help

An Adobe Commerce support development agency can help businesses navigate these challenges and leverage the benefits of Google Analytics:

  • Setup and Integration: Ensuring seamless integration with Adobe Commerce and setting up custom tracking.
  • Training: Providing staff training to effectively use and understand Google Analytics data.
  • Advanced Analytics: Implementing enhanced features like Google Analytics 4 for more detailed insights.
  • Compliance: Ensuring data collection complies with GDPR and other privacy regulations.

Key Subtopics for E-commerce Success

  1. Enhanced E-commerce Tracking: Setting up advanced e-commerce tracking to gain deeper insights into customer behaviour.
  2. Custom Dashboards: Building custom dashboards that align with specific business goals.
  3. Conversion Rate Optimisation: Using GA data to identify and address bottlenecks in the customer journey.
  4. Multi-Channel Attribution: Understanding the impact of various marketing channels on conversions.

Important Statistics

  • Data-Driven Success: Data-driven businesses are 23 times more likely to acquire customers.
  • E-commerce Growth: The UK’s e-commerce market is projected to grow by 8.8% annually over the next five years.
  • Multi-Channel Marketing: Businesses using multi-channel attribution see an average 15% increase in ROI.
  • GDPR Impact: 60% of businesses have had to adjust their data collection practices to comply with GDPR.


While Google Analytics offers significant benefits for e-commerce businesses, navigating its complexities requires expertise. Partnering with a specialised Adobe Commerce support development agency in the UK ensures that businesses can fully leverage its strengths and address its challenges. By focusing on custom tracking, multi-channel attribution, and compliance, businesses can unlock data-driven growth and stay ahead in the competitive e-commerce market.

Ready to take your e-commerce business to the next level? We’re here to help you succeed in the digital marketplace. Whether you’re looking to launch a new online store or optimize an existing one, our team at 247Commerce has the expertise and solutions to meet your needs.


Phone: +44 20 4547 9292

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