How an Adobe Commerce Support Development Agency in the UK Can Help You Prepare for Amazon Prime Day
Amazon Prime Day is a major event for online retailers, offering a surge in sales opportunities that extend beyond Amazon itself. For e-commerce businesses operating on Adobe Commerce, formerly Magento, preparing for this surge is crucial to capitalising on the increased traffic. Partnering with a UK-based Adobe Commerce support development agency can help you get your website ready for Prime Day.
The Importance of Amazon Prime Day Preparation
Prime Day is one of the biggest online shopping events, with Amazon driving a massive influx of shoppers to the digital marketplace. For businesses leveraging Adobe Commerce, it’s essential to prepare your own website for the spillover traffic. Proper preparation can lead to:
- Increased Sales: By capturing some of the excitement surrounding the event.
- Improved Visibility: Leveraging marketing efforts to enhance brand awareness.
- Customer Retention: Turning new visitors into loyal customers with an excellent shopping experience.
How an Adobe Commerce Support Development Agency Can Help
A specialised Adobe Commerce support development agency offers expertise in preparing your e-commerce store for Prime Day:
- Performance Optimisation: Ensuring your website can handle a traffic surge with fast load times and smooth navigation.
- Scalability: Making sure your infrastructure is capable of scaling up to handle increased traffic.
- Marketing Integration: Aligning your website with marketing tools to support promotions and targeted campaigns.
- UX Enhancements: Improving user experience to reduce bounce rates and increase conversions.
Key Subtopics for Prime Day Success
- Stock and Inventory Management: Ensuring sufficient stock levels to meet increased demand while avoiding overselling.
- Mobile Optimisation: With mobile commerce accounting for a significant portion of sales, a mobile-friendly website is crucial.
- Personalisation: Offering personalised product recommendations and discounts to boost conversions.
- Analytics and Reporting: Using analytics to track performance and gain insights into customer behaviour.
Important Statistics
- Traffic Surge: Websites can experience up to a 30% increase in traffic on Prime Day.
- Conversion Rate Impact: Businesses that optimise their websites see up to a 20% increase in conversion rates during major sales events.
- Mobile Sales: Mobile devices account for over 60% of online sales during major events like Prime Day.
- Customer Retention: 40% of new customers acquired during Prime Day are likely to return if given a positive shopping experience.
Conclusion
Amazon Prime Day is a golden opportunity for e-commerce businesses to capitalise on increased online shopping. Partnering with a UK-based Adobe Commerce support development agency ensures that your website is fully optimised and ready to handle the surge in traffic. By focusing on performance optimisation, scalability, and personalisation, businesses can increase sales, improve customer retention, and drive long-term growth.
Ready to take your e-commerce business to the next level? We’re here to help you succeed in the digital marketplace. Whether you’re looking to launch a new online store or optimize an existing one, our team at 247Commerce has the expertise and solutions to meet your needs.
Email: hey@247commerce.co.uk
Phone: +44 20 4547 9292
