“Boosting E-Commerce Success with Adobe Commerce and Salesforce CRM: A Guide for UK Businesses”

In the competitive landscape of e-commerce, businesses need powerful tools to enhance customer relationships and streamline operations. As an Adobe Commerce support and development agency in the UK, we understand the transformative potential of integrating Salesforce CRM with Adobe Commerce. This synergy not only improves customer engagement but also drives significant business growth. Here’s an in-depth look at the benefits of Salesforce CRM for e-commerce and how our expertise can help you harness its full potential.

The Synergy of Adobe Commerce and Salesforce CRM

Salesforce CRM is renowned for its robust customer relationship management capabilities, making it a perfect complement to Adobe Commerce. By integrating these two powerful platforms, businesses can create a seamless and personalised customer experience, optimise sales processes, and gain valuable insights.

1. Enhancing Customer Relationships

Salesforce CRM offers comprehensive tools to manage and enhance customer relationships, which are crucial for e-commerce success:

  • 360-Degree Customer View: Gain a complete view of each customer, including their purchase history, preferences, and interactions. This holistic perspective enables personalised marketing and improved customer service.
  • Personalised Marketing Campaigns: Use Salesforce’s advanced segmentation and automation features to create targeted marketing campaigns, increasing engagement and conversion rates. According to Salesforce, businesses using CRM automation see a 30% increase in lead conversion rates.
  • Improved Customer Support: Provide superior customer support with access to detailed customer information, ensuring quick and effective resolution of queries.

2. Streamlining Sales Processes

Integrating Salesforce CRM with Adobe Commerce streamlines sales processes, enhancing efficiency and productivity:

  • Automated Sales Workflows: Automate repetitive tasks such as follow-ups and data entry, freeing up your sales team to focus on building relationships and closing deals.
  • Efficient Order Management: Synchronise order data between Adobe Commerce and Salesforce CRM, ensuring accurate and up-to-date information across platforms. This integration reduces errors and improves order processing efficiency.
  • Sales Analytics and Reporting: Leverage Salesforce’s powerful analytics tools to gain insights into sales performance, customer behaviour, and market trends, driving informed decision-making.

Viral Subtopics: Engaging Your Audience

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Important Statistics to Highlight

  • Lead Conversion Boost: Businesses using CRM automation see a 30% increase in lead conversion rates (Salesforce).
  • Efficiency Gains: Companies integrating CRM with e-commerce platforms report a 25% increase in operational efficiency (Forrester).
  • Customer Retention Impact: CRM systems can improve customer retention rates by up to 27% (Bain & Company).

3. Driving Growth with Salesforce CRM Integration

Our expertise as an Adobe Commerce support and development agency ensures seamless integration of Salesforce CRM, enabling businesses to:

  • Optimise Customer Journeys: Create cohesive and personalised customer journeys from initial contact to post-purchase support, enhancing customer satisfaction and loyalty.
  • Enhance Data Utilisation: Utilise data from both platforms to gain deeper insights into customer behaviour, preferences, and trends, facilitating data-driven strategies.
  • Scale Operations: Leverage the scalability of Salesforce CRM to support business growth, ensuring that your CRM system evolves with your expanding needs.


Integrating Salesforce CRM with Adobe Commerce provides a powerful solution for e-commerce businesses looking to enhance customer relationships, streamline sales processes, and drive growth. As a leading Adobe Commerce support and development agency in the UK, we are dedicated to helping businesses unlock the full potential of these platforms.

Ready to take your e-commerce business to the next level? We’re here to help you succeed in the digital marketplace. Whether you’re looking to launch a new online store or optimize an existing one, our team at 247Commerce has the expertise and solutions to meet your needs.


Phone: +44 20 4547 9292

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