In the dynamic world of e-commerce, businesses constantly face the challenge of evolving their technology stack to stay competitive. This blog delves into a real-world case study of a multi-store, large catalog books business, exploring their journey of migrating to a new e-commerce platform, the rationale behind their choices, and the operational impacts of these changes.

The Decision to Migrate

The subject of our case study is a company with a significant online presence, managing five online bookshops in partnership with major national newspapers. The need for migration arose from a desire to move from a self-hosted solution to a more efficient and scalable Software as a Service (SaaS) model. This shift aimed to reduce overhead and refocus resources on customer-facing elements rather than backend technical management.

Choosing the Right Platform

The critical decision in this migration was selecting the right e-commerce platform. The company’s specific needs led them to choose BigCommerce over other platforms like Shopify. The decisive factors included BigCommerce’s lack of restrictions on API usage and its ability to handle a large volume of product data efficiently.

Integrating a Product Information Management (PIM) System

A significant aspect of the migration was the integration of a PIM system. With over 200,000 products to manage, a PIM was crucial for automating and streamlining data flows. The PIM allowed for efficient management of inventory and product details, ensuring that changes were reflected across all stores with minimal manual intervention.

Operational Benefits and Improvements

The migration to BigCommerce and the integration of a PIM system brought several operational benefits:

Key Technologies in the New Stack

Apart from BigCommerce, several other technologies were crucial in the new setup:

Challenges and Considerations

The migration process was not without its challenges. Key considerations included:


The migration of this multi-store books business highlights the importance of thorough planning, understanding of business data flows, and careful selection of technologies that align with long-term business goals. By prioritising operational efficiency and scalability, the company successfully transitioned to a more robust and flexible e-commerce environment.

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