In the fast-paced world of e-commerce, staying ahead with the latest technology is crucial. However, replatforming – the process of moving an e-commerce site to a new platform – is often fraught with complexities, especially for large organizations. This blog post delves into the unique challenges and risks of replatforming for large enterprises and offers insights on how to make effective business decisions during this critical process.

Understanding the Risks and Challenges

Replatforming at an enterprise level is inherently risky and complex. Factors such as business size, system complexity, and the number of stakeholders play significant roles in complicating the process. Large organizations typically deal with legacy technology and intricate systems that cannot be easily modified. This makes the integration of new technology a delicate task, requiring careful consideration of how it fits within existing infrastructures.

The Human Factor in Replatforming

A major variable in replatforming is the human element. Large enterprises often have extensive teams and major stakeholders, making consensus and buy-in more challenging. Additionally, existing process debts and manual workflows can create resistance to change. The task of re-engineering processes to align with new technology can be daunting, but it’s essential for improving efficiency and automation.

The Importance of Effective Product Management

One key challenge in replatforming is ensuring strategic alignment across different technologies and departments. This often requires a strong focus on product management. The decision-making process should be driven by business needs rather than the architectural makeup of the technology stack. Selecting the primary system – whether it’s a CMS or an e-commerce platform – dictates how the rest of the technology stack should be integrated.

Building a Strong Business Case for Replatforming

To convince stakeholders of the need for replatforming, it’s essential to build a compelling business case. This includes outlining the long-term Total Cost of Ownership (TCO), highlighting the potential for improved functionality and customer experience, and demonstrating cost savings. Additionally, addressing issues like security, compliance, and the risk of operating on an end-of-life platform can strengthen the case.

Overcoming Common Blockers in Large Enterprises

Large enterprises often face unique blockers in the replatforming process, such as internal politics and resistance to change. Bringing in specialist consultants can provide an external perspective and help navigate these challenges. Moreover, addressing the potential distraction from business-as-usual activities is crucial. Modern replatforming processes, with the right external support, can minimize disruption to daily operations.


Replatforming in a large enterprise is a complex but essential process for staying competitive in the e-commerce space. By understanding the unique challenges, focusing on effective product management, building a strong business case, and overcoming internal blockers, businesses can successfully navigate this transformation. We encourage readers to share their experiences and insights on enterprise technology evaluation and replatforming challenges.

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