The world of eCommerce is witnessing a significant shift towards more flexible, adaptable, and scalable solutions. This blog post explores the latest trends in eCommerce platforms, particularly focusing on composable commerce and the emerging concept of ‘unplatforming’, as discussed in the recent Replatform podcast featuring Elastic Path’s Chief Experience Officer, Brian House.

The Rise of Composable Commerce

Composable commerce represents a paradigm shift in eCommerce platform architecture. It’s a strategy that allows businesses to select and assemble various commerce components and services based on their unique requirements. This approach moves away from traditional monolithic systems towards a more agile and modular setup.

Understanding the Concept

Composable commerce is about leveraging microservices, APIs, and cloud-based technologies to create a flexible and scalable eCommerce ecosystem. It’s akin to building a custom solution from pre-built blocks, each serving a specific function – be it payments, inventory management, or customer engagement.

The Elastic Path Perspective

As per Brian House of Elastic Path, composable commerce is not just a technical solution; it’s a strategic approach to solving specific business challenges. It allows businesses to innovate on their terms, integrating various technologies and platforms to create a unique and efficient online commerce experience.

The Unplatforming Movement

Elastic Path introduces the concept of ‘unplatforming’, a term that encapsulates the idea of moving away from traditional, rigid platform constraints. Unplatforming is about giving businesses the freedom to choose and integrate different technologies without the need for a complete overhaul of their existing systems.

Practical Implications

Unplatforming allows businesses to phase their technology adoption, focusing on immediate needs without committing to a full-scale platform switch. This approach significantly reduces the risks and costs associated with platform migration, making it a suitable option for businesses in times of economic uncertainty.

Key Components of Modern eCommerce Platforms

EP Payments and Multi-Store Management

Elastic Path’s recent innovations, such as EP Payments and multi-store management tools, reflect the growing demand for specialized, flexible solutions in the eCommerce space. These tools cater to the evolving needs of merchants, offering solutions for simplified payment processing and efficient management of multiple online stores.

CX Studio – Frontend as a Service

CX Studio, another offering from Elastic Path, exemplifies the shift towards front-end flexibility. It’s a service that allows businesses to create and manage dynamic, engaging online storefronts without being tied to a specific backend commerce engine. This tool integrates seamlessly with various eCommerce platforms, including Shopify and Elastic Path, underscoring the move towards interoperability and modularity in eCommerce solutions.

Roadmap and Future Developments

Elastic Path’s roadmap indicates a strong focus on enhancing customer experience and data utilization. Upcoming developments in subscription services and integrations with Customer Data Platforms (CDPs) highlight the platform’s commitment to offering comprehensive, customer-centric commerce solutions.


The shift towards composable commerce and unplatforming strategies marks a new era in eCommerce. These approaches offer businesses the flexibility to innovate and adapt to changing market conditions, enabling them to create unique and effective online experiences for their customers. As the eCommerce landscape continues to evolve, embracing these trends will be crucial for businesses looking to stay competitive and responsive to consumer needs.

Leave a Reply

Your email address will not be published. Required fields are marked *