The Shift Towards API-Driven E-Commerce

The modern e-commerce landscape is increasingly API-first, a significant shift from the one-source-of-truth platforms of the past. This change has allowed for greater agility, simplification, and a focus on specialist capabilities. API-first setups enable businesses to be more flexible, facilitating faster developments and cost-effective solutions.

From All-in-One to Best-in-Class

The trend is moving away from expecting an e-commerce platform to handle everything. Instead, there’s a growing recognition that many best-in-class tools can handle specific capabilities more efficiently. This approach not only reduces development costs but also enhances the overall functionality and user experience of e-commerce platforms.

Integrating Third-Party Systems: SAS and PAS

Modern e-commerce setups often integrate various third-party systems, including Software as a Service (SaaS) and Platform as a Service (PaaS), for added functionalities. These can range from customer service tools like Zendesk and Gorgias to advanced search and merchandising solutions like Algolia and Klevu. The integration of these systems helps streamline operations and provide a more comprehensive service to customers.

The Role of Middleware and ERPs

Middleware plays a crucial role in modern e-commerce technology stacks, acting as a bridge between e-commerce platforms and back-end solutions like ERPs. It facilitates data exchange and offers flexibility for future changes, such as shifting ERPs without disrupting the e-commerce front end.

The Growing Importance of PIMs

Product Information Management (PIM) systems are becoming increasingly important, especially for businesses managing multiple storefronts or requiring advanced translation and promotion scheduling capabilities. PIMs provide a robust data model and manage complex product information more efficiently than standard e-commerce platforms.

CMS and Front-End Evolution

The use of Content Management Systems (CMS) alongside e-commerce platforms is on the rise. Modern CMSs offer advanced content capabilities that traditional e-commerce platforms lack, such as distributed workflows, custom content formats, and advanced publishing controls.

The Emergence of Specialized Shipping and Order Management Tools

With the complexities of modern e-commerce, specialized shipping and order management tools like ShipperHQ are becoming essential. They offer advanced capabilities like volumetric shipping calculations and split shipments, providing cost savings and operational efficiencies.


The modern e-commerce tech stack is a dynamic and evolving landscape. Businesses, especially SMEs, need to understand these changes and adapt accordingly. By embracing API-driven systems, integrating best-in-class third-party tools, and recognizing the importance of specialized systems for tasks like shipping and order management, e-commerce businesses can stay competitive and provide superior customer experiences.

For more insights on e-commerce technology or to discuss specific topics in detail, stay tuned to our updates and feel free to reach out for a more in-depth conversation.

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