In the ever-evolving e-commerce landscape, checkout efficiency and user experience are pivotal factors influencing customer satisfaction and conversion rates. Fast, a one-click checkout solution, has emerged as a game-changer in this domain. This blog delves into Fast’s mission, its impact on e-commerce, and the technology behind this innovative solution.

Fast’s E-Commerce Mission

Founded in 2019, Fast’s mission is to simplify the online shopping experience. Recognizing the cumbersome nature of traditional e-commerce checkouts, Fast aimed to eliminate the repetitive entry of details and streamline the purchasing process. With a focus on speed and ease, Fast offers a one-click checkout solution, significantly enhancing the online shopping experience.

Growth and Adoption

In just a few years since its inception, Fast has experienced remarkable growth, now supporting over a thousand live merchants. Notable UK-based clients include Revolution Beauty and Fem Lux, with Tottenham Hotspur also set to integrate Fast’s solution. This rapid adoption underlines the market’s readiness for a more efficient checkout process.

Checkout Speed

One of Fast’s standout features is its remarkable checkout speed. On average, a Fast checkout takes about two and a half seconds, a significant reduction from the minute-long process typical with other payment methods. This efficiency not only saves time but also enhances the overall customer experience.

Unique Features

Fast offers unique features like batching technology, allowing customers to edit their basket post-purchase within a configurable timeframe. This flexibility is particularly appealing to customers, as it reduces the anxiety associated with making online purchases and potentially lowers return rates.

Tech Stack and Integration

Fast supports a variety of e-commerce platforms, including BigCommerce, WooCommerce, Magento, and Salesforce Commerce Cloud. The integration process is streamlined, ensuring a seamless experience for both merchants and customers. For homegrown platforms, Fast provides direct API integrations, facilitating a comprehensive and efficient checkout solution.

Payment Options and Future Developments

While Fast is not exclusively a payment provider, it does incorporate payment processing as part of its checkout solution. Future developments include expanding payment options to cater to a wider range of geographies and preferences. Fast’s roadmap for 2022 also hints at further innovative features and integrations, enhancing its position as a leader in e-commerce checkout solutions.

Commercial Model

One of the most appealing aspects of Fast for merchants is its commercial model. Fast matches a merchant’s existing payment rate, meaning there are no additional fees for using Fast’s checkout solution. This margin-neutral approach makes Fast an attractive option for businesses looking to improve their checkout process without incurring extra costs.


Fast’s one-click checkout solution is transforming the e-commerce landscape. By prioritizing speed, user experience, and integration ease, Fast is not just a checkout solution but a growth engine for e-commerce businesses. With its innovative features and merchant-friendly commercial model, Fast is well-positioned to continue its trajectory of rapid growth and influence in the e-commerce industry.

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