The Decision to Migrate

Faced with the end of support for Magento 1, Grenson had to make a critical decision. After exploring options like Magento, Shopify, and BigCommerce, they settled on BigCommerce. This choice was driven by the platform’s fit for the size of their business and the expectation of being a valued customer, not just another account.

Key Considerations for BigCommerce:

  1. SaaS Platform Benefits: Moving to a SaaS platform meant a significant reduction in the burden of managing technology, particularly regarding scalability and security.
  2. Content Management Efficiency: The integration with Shogun for content management promised a more streamlined and less tedious process than their previous experience with Magento.
  3. Responsive API: A major selling point was BigCommerce’s fast and efficient API, crucial for Grenson’s extensive integration needs.

Navigating the Migration

The transition to BigCommerce wasn’t without its challenges. One of the significant hurdles was migrating third-party plugins and extensions. Some functionalities available in Magento were not as developed in BigCommerce, requiring strategic thinking and adjustments.

Key Migration Strategies:

  1. Customer and Address Data Migration: While they chose to migrate customer data, they left historical order data in their ERP system, minimizing the complexity of the migration.
  2. Middleware Implementation: To facilitate seamless integration with their ERP system and other third-party services, Grenson implemented a middleware solution using Laravel. This setup acts as the heart of their e-commerce operations, handling everything from stock sync to order processing.
  3. Customisation in the Checkout Process: To accommodate multi-currency transactions, they customized the checkout process, a critical element in their international sales strategy.

Post-Migration Successes and Future Roadmap

Since going live with BigCommerce, Grenson has experienced a notable improvement in operational efficiency. The burden of technological management has been lifted, allowing the team to focus more on brand growth and customer engagement.

Upcoming Focus Areas:

  1. Data-Driven Customer Engagement: Leveraging first-party data to enhance shopping experiences and re-engage customers.
  2. Innovative Approaches to Returns: Exploring creative solutions to improve the returns process.
  3. Continuous Site Optimization: Using real-world data to refine user journeys and eliminate bottlenecks.

Reflections and Insights

Ashley reflects on the choice not to go headless with BigCommerce, emphasizing the potential hidden costs and loss of agility. Grenson’s approach prioritizes creative freedom within the robust framework of a SaaS platform, avoiding the pitfalls of a completely bespoke solution.

BigCommerce’s Competitive Edge:

The commitment to customer support and a strong ecosystem of integrations has been a significant factor in Grenson’s positive experience with BigCommerce. The platform’s ongoing developments, particularly in multi-site capabilities, are eagerly anticipated by the Grenson team.


Grenson’s journey to BigCommerce illustrates the importance of selecting an e-commerce platform that aligns with a brand’s operational needs and future aspirations. The migration has positioned Grenson to capitalize on its rich heritage while embracing modern e-commerce practices, setting the stage for continued growth and innovation.

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