The e-commerce landscape is continuously evolving, with platforms like BigCommerce leading the charge. BigCommerce’s recent announcement of substantial growth, with a 49% year-on-year revenue increase, signals a significant shift in the e-commerce platform market. This blog delves into why agencies are increasingly choosing BigCommerce and how they leverage the platform’s capabilities to build custom apps, enhancing functionality for merchants.

1. BigCommerce’s Growth Trajectory

BigCommerce has emerged as a robust platform, integrating key functionalities like B2B solutions and multi-storefront capabilities. Its growth trajectory is not just about numbers but also about how it empowers agencies to provide comprehensive e-commerce solutions.

2. Agency Adoption of BigCommerce

Why are agencies pivoting towards BigCommerce? The answer lies in its flexibility, API-first approach, and seamless upgrades. Unlike platforms that require extensive technical maintenance, BigCommerce offers a stable and evolving environment for agencies to build and scale e-commerce solutions effectively.

3. Building Custom Apps on BigCommerce

Developing custom apps on BigCommerce is significantly different from other platforms like Magento. Thanks to its API-centric model, developers can use their preferred tech stacks, making app development more accessible and less time-consuming. This flexibility allows agencies to create tailored solutions for their clients rapidly.

4. Overcoming Challenges with BigCommerce

While no platform is perfect, BigCommerce’s approach to partner collaboration and feature development is noteworthy. The platform’s willingness to extend API capabilities based on partner feedback demonstrates a commitment to continuous improvement and adaptability.

5. The Power of BigCommerce’s Ecosystem

BigCommerce’s growing ecosystem is a critical factor in its adoption. The availability of various apps in the BigCommerce marketplace allows merchants to plug and play solutions, reducing development time and costs. This flexibility is essential for e-commerce businesses looking to adapt quickly to market changes.

6. Future of BigCommerce and Multi-Store Capabilities

The introduction of multi-store capabilities in BigCommerce is a game-changer, addressing a significant need in the e-commerce market. This feature opens doors for businesses managing multiple brands or geographic locations, offering them a more unified and efficient platform.


BigCommerce is rapidly shaping up to be a go-to platform for both agencies and merchants. Its growth, coupled with a responsive development approach and a thriving ecosystem, makes it a compelling choice for those looking to scale their e-commerce operations.

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