Magento’s shift to Adobe Commerce

Precisely three years ago, on 19th March 2019, Adobe announced the launch of its enterprise edition Commerce Cloud which was built on the company’s $1.68 billion acquisition of Magento.

It was Magento shift to Adobe Commerce Cloud which is a fully managed cloud-based version of Magento. It is fully integrated with Adobe tools such as Analytics Cloud, Marketing Cloud, and Advertising Cloud and added features like a dashboard for efficiently managing the company’s e-commerce strategy and integration with the Amazon marketplace (allowing users to sell on Amazon) but managing from the Commerce Cloud edition interface.

What Is Adobe Commerce?

Magento Commerce powered by Magento is now called Adobe Commerce after Adobe acquitted the company and became its parent company. This extremely advanced, feature-rich e-commerce development platform is designed for online businesses that want to expand their growth and deliver a seamless user friendly customer experience.

Adobe provides an omnichannel solution for B2C and B2B merchants looking for an enterprise edition, improved security features, faster website speed for the target audience, and 24 x7 available customer support team.

Popular Features:

So how is Adobe Commerce different? Adobe Commerce platform comes with all the Magento open source version tools and many more features like:

  • B2B features
  • Business intelligence dashboards
  • Marketing tools
  • Content management
  • Customer loyalty tools
  • WYSIWYG page builder
  • Upsell, Cross-sell, and Related products functionality
  • Customer segmentation
  • Visual merchandisingand many more…

 Magento v/s Shopify and Adobe Commerce v/s Magento

While the Shopify plan is more suitable for businesses with a new website looking for an easy eCommerce website, Magento offers excellent options for businesses selling a wide range of products, in different countries and languages. Shopify offers all the necessary features and 24/7 support from the provider and businesses having coding skills, or support team that wants a website platform giving limitless opportunities for web customisation can opt for Magento.

After joining hands with Magento, Adobe adds another prominent dimension to its Experience cloud. It has powerful tools to launch, manage and scale your business, the ability of hosting on multiple instances and cloud deployment, and integrations with Adobe products like Analytics, Target, Experience Manager, and Creative Cloud.

Adobe Commerce lets you manage multiple sales channels and brands and expand and with intelligent commerce, powered by Adobe Sensei AI it provides actionable data analysis, catalog updates, product recommendations, release notes and personalisation. The future is mobile and Adobe Commerce helps businesses create a fast and affordable mobile-ready site and partners to help you achieve omnichannel success.

Benefits of Adobe Commerce

Magento 2 is now Adobe Commerce. Upgrade to Adobe Commerce for all these reasons…

  • Drive conversions and increase loyalty and retention and accelerate growth using the best tools in the Adobe Commerce ecosystem.
  • Increase your conversion rate with Adobe Commerce’s two-step checkout and trusted conversion-optimised payment gateway options including Adyen, Klarna, PayPal, and Amazon Pay.
  • Offer richer customer personalised experiences on desktop and mobile with easy drag-and-drop Page Builder with advanced page building, site update scheduling, and easy third-party integrations.
  • Supports multiple brands and sites across B2B and B2C with the latest software and security features with real-time updates in the cloud hosting platforms.
  • Empower customers to buy from any channel or device and fulfil their orders in the same omnichannel way.
  • Explore thousands of extensions and integrations to create a customised eCommerce platform.

Let’s conclude with why should you move to Adobe Commerce?

While eCommerce often relates to sales only, digital commerce refers to the wider practice of selling goods and services online that includes marketing, digital infrastructure, promotion, and analytics. Adobe Commerce, powered by Magento developer, offers all of this in one, easy-to-use solution. Adobe offers all the benefits of modern cloud computing that are most commonly associated with SaaS solutions.

Finally, build multi-channel commerce experiences for B2B and B2C customers on a single platform with Adobe Commerce because from the catalog to payment to fulfillment, our future-proof technology gives you a commerce platform that’s endlessly flexible, extensible, and scalable. Adobe Commerce 2.4.4 is here!

Adobe Commerce: Ecommerce Marketing Platform | Powered by Magento … (n.d.). Retrieved June 30, 2022, from https://business.adobe.com/uk/products/magento/magento-commerce.html

Adobe Commerce Cloud. The Pixel. (n.d.). Retrieved June 30, 2022, from https://www.thepixel.com/adobe-commerce-cloud

 

Author avatar
Minal Jain
https://247commerce.co.uk
Senior Content Writer

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