magento open source and magento commerce comparison guide

Magento Open Source vs Magento Commerce: How they Compare

 

There are two main versions of Magento: Magento Open Source (formally Community) and Magento Commerce (formally Enterprise). Although Magento Commerce is the premium version, essential for running a scalable, high turn over ecommerce store, Magento Open Source has its uses too. Aside from enabling small businesses to preview Magento, it allows enterprise sellers to demo the Magento platform before committing to it.

The latest Magento Open Source 2.2.8 includes brand new features plus many enhancements and fixes. To name just a few, it now includes over 30 critical enhancements, over 150 core code fixes, and 285 community-submitted pull requests.

 

Highlights

 

Magento Shipping

  • Multiple improvements to the Shipment workflow user experience
  • Batch Processing. Error messaging and field validation has been added to the batch processing workflow
  • Carrier-specific packaging has been added for FedEx. This option will be available where a FedEx carrier is configured
  • Security. Closed scenarios that could allow for third-party code execution
  • Magento Cart Price Rules. Cart price rules can now be applied to Magento

Cart and checkout

  • Administrators with permissions can now manage customer shopping carts from the Magento Admin
  • Customers can now configure options for a product after adding it to their shopping cart
  • Magento now updates the minicart when an administrator updates the product from the Admin

Bundled extension enhancements

  • dotdigital Engagement Cloud (formerly dotmailer)
  • dotmailer has been rebranded as dotdigital Engagement Cloud

 

Magento Open Source vs Magento Commerce

 

As we say, although Magento Open Source has many of the core features that come with Magento Commerce, it does come with limitations. For medium to large enterprises we recommend Magento Open Source as a demo only – a quick and easy way to find out what it can do. To see the key differences between the free and premium versions of Magento, please see our quick summary table below.

FeaturesMagento Open SourceMagento Commerce
Integrated checkout, paymentYesYes
Mobile optimised shoppingYesYes
Global sellingYesYes
Catalog managementYesYes
Extended marketplace functionalityYesYes
Instant purchaseYesYes
Site searchYesYes
Business intelligence dashboardNoYes
B2B functionalityNoYes
Advanced marketing toolsNoYes
Content staging and previewNoYes
Customer loyalty toolsNoYes
WYSIWYG page builderNoYes
Visual merchandisingNoYes

Having seen the feature which different from Magento Open Source in Magento Commerce, let’s look at some of these key difference one by one. This will give you a better idea of the premium features available in the full version after demoing Magento Open Source.

 

Rewards & Loyalty Plans

Magento Commerce provides a rewards points system as standard. This feature allows you to award points based on a wide range of transactions and customer activities. You can choose the value each reward point has in your selected currency. By adding a “Use My Reward Points” option to the checkout page, customers can use their points to purchase products from your online store. While Open Source does not have a rewards or loyalty program, there are a number of 3rd party reward programs that can be installed. These 3rd party reward programs, while often effective in their functionality, sadly often come at a high cost.

 

Elasticsearch

Elasticsearch allows your Magento 2 store to handle search queries through large catalogs with ease. Elastic search offers your customer’s suggestions, corrections to misspellings, support for attribute weighing, stop words, and synonym management to increase relevancy and help customers find what they are looking for quickly. This really comes into its own for stores with a large quantities of stock. While Open Source comes with a full text MySQL search, Magento Commerce now has Elasticsearch built in. Elasticsearch technology now means you can handle large catalogs and easily scale search capacity as queries grow.

 

Visual Merchandiser

Unlike in Magento Open Source (which does not come with this included) this feature allows you to optimise your product category pages via a simple drag and drop interface. You can use rules and conditions to sort them using products attributes such as best selling products, colours, latest products, etc. You can also pin specific products into position, push out of stock products to the bottom of the grid, set visibility options, define the page layout and set “VIP” products that will automatically display at the top of the list.

 

Customer Segmentation

Built into Magento Commerce code base is a customer segmentation system, that allows you to personalise a site  content based on customer attributes. For instance, customer segments allow you to dynamically display promotions to specific customers, based on properties such as customer address, order history, shopping cart contents, and so on. In this way, customers can be segmented into separate groups that similar attributes, helping you to avoid a ‘one size fits all’ marketing approach which in ecommerce rarely pays off.

 

Magento Support

Perhaps the biggest advantage Magento Commerce has over Open Source is access to support for Magento. With Magento Commerce, you gain access to 24/7 support for any questions you have or issues you may be facing. With a dedicated Account Manager, you also have an immediate contact for direct assistance. By contrast, with Open Source, despite a wealth of online resources, technical support is not included. If you need specialist help or advice, you will unfortunately have to seek this out yourself.

 

Downloading Magento Open Source

If our run down of the additional features in Magento Commerce has wetted your appetite, you can now download Magento Open Source to see what it can do. This edition is open source, giving you the opportunity to try before you buy, and in a way which gives you a safety net – in the form of community support – if you happen to get stuck. You can download it here and find out to install it here.

Want to find more about Magento while you’re here? Take a look at our free Magento ecommerce guide.