Shopify: Expanding into B2B and Enhancing International Capabilities
Shopify has had a significant year, marked by the introduction of B2B features and improvements in international commerce capabilities. The release of ‘Shopify Markets’ and ‘Markets Pro’ has been a game-changer, offering better multi-language support and managed cross-border services. Notably, Shopify’s headless offerings, with acquisitions like Hydrogen and Remix, have shown their commitment to providing flexible and modern e-commerce solutions.
BigCommerce: Focusing on Enterprise and Multi-Storefront Solutions
BigCommerce’s strategy has been geared towards the enterprise market, with the introduction of Multi-Storefront capabilities and enhancements to their B2B suite. Their commitment to providing a modern, scalable platform for larger businesses is evident in their notable client win, Ted Baker. BigCommerce’s roadmap for 2023 includes further enhancements to multi-store functionality and improved inventory management.
Optimizely (Formerly Episerver): Integrating Experimentation and Enhancing Customer Data Platforms
Optimizely has focused on integrating its experimentation capabilities across its suite of products. The platform has made significant strides in real-time segmentation and mobile SDK improvements. Their client portfolio includes a national pet food distributor, indicating their continued strength in the enterprise sector.
OroCommerce: Specializing in B2B and Marketplace Solutions
OroCommerce has distinguished itself in the B2B space, particularly with its comprehensive Marketplace module. Their focus on providing tailored solutions for complex B2B commerce scenarios is evident in their client win with Dunlop. Oro’s roadmap includes enhancements to multi-vendor commerce and improved front-end user experiences.
Remarkable Commerce: Enhancing Front-End Functionality and User Experience
Remarkable Commerce has concentrated on improving front-end functionalities like product configurations and subscription payments. Their notable client win, Westbrook Cycles, highlights their capability to handle complex supplier data feeds and APIs. The platform’s roadmap for 2023 includes advancements in personalization and automation capabilities.
Other Notable Platforms: Salesforce, Commerce Layer, Centra, and More
Several other platforms have made noteworthy progress in 2022. Salesforce has embraced headless commerce and improved ecosystem integrations, while Commerce Layer’s significant client win with Rapha showcases its capabilities in API-first commerce. Centra, known for its strong foundation in fashion e-commerce, has made improvements to its admin interface and wholesale product offerings.
Conclusion: A Year of Diverse Strategies and Technological Advancements
2022 has been a year of diverse strategies and significant technological advancements in the e-commerce sector. Platforms have focused on expanding their capabilities, catering to specific market segments, and embracing new commerce trends. As we move into 2023, we can expect continued innovation and a greater focus on personalized, efficient, and scalable e-commerce solutions.
